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The University of Adelaide

Adelaide , South Australia ,Australia

Master of Business Administration (Marketing)

Lead strategic brand and sales growth

The faster the world moves, the more critical marketing becomes. Mastery of the discipline enables business leaders to drive growth by ensuring their products’ or services’ greatest strengths are communicated compellingly and with strategic precision: at the right time, to the right audience, through the right channels.

Our Master of Business Administration (Marketing), sets you on that path and can be entered immediately upon completing any bachelor degree.

What will you do?

The MBA (Marketing) is part of the Adelaide MBA suite and can be completed over two years. The degree will equip you with:

  • a deep understanding of the entire marketing process—from market analysis and engagement, to brand building, campaign strategy, and tactical executions
  • thorough working knowledge of customer relationship management (CRM) principles
  • highly advanced strategic thinking skills—the ability to see the bigger commercial and societal picture and make decisions with a truly global outlook
  • high-level problem-solving, analytical, critical thinking and self-reflection skills
  • a firm grasp of the principles of adaptive leadership, systems thinking, organizational behavior, change management and social enterprise
  • outstanding management capabilities in critical business functions, including finance, accounting, economics, and marketing.

You’ll also:

  • build extensive industry and professional relationships and networks
  • receive invaluable ongoing industry mentoring from high-profile Adelaide MBA alumni
  • have the opportunity to undertake international exchanges at world-leading European business schools.

Where could it take you?

The Adelaide MBA (Marketing) will prepare you to move rapidly into senior marketing roles within your chosen industry. You could oversee new-product or new-service launch campaigns; develop an organization’s strategy to raise its international profile; or manage an industry body’s advocacy campaigns to ensure members’ views are heard in government.

Campus Information

North Terrace

The campus provides a mix of the historical and contemporary, combining old sandstone buildings with state-of-the-art teaching, learning and research facilities.

Intakes

  • Jan
  • May
  • Sep

Application Processing Time in Days: 10

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

There are three key steps you will need to take when addressing the selection criteria in any University of Adelaide job application:

  • Create a new document. Your statement addressing the position’s specified selection criteria should be separate from your cover letter and resume.
  • List each criterion separately. Give each a title, using exactly the same wording as appears on the Position Description (e.g. Excellent verbal communication skills).
  • Address each criterion. Under each heading, write two short paragraphs explaining how your experience, skills, education and training equip you to meet that specific requirement. Dot points are also acceptable.

Please note that failing to submit a statement addressing the selection criteria could result in your application not being considered.

Some helpful writing tips
There are a number of steps you can take when putting together your responses to increase their clarity and impact.

  • Give details of one or two specific things you’ve done that are good examples of the relevant experience or knowledge required. For example: ‘I was responsible for organising an event attended by… This involved…'
  • Preface these examples with a short overview that shows you appreciate the relevance of the specific criterion.
  • Quantify your experience (number of years worked, staff supervised, etc.). For example: ‘I delivered a presentation to an industry forum with an audience of 80 people.’
  • Where possible, indicate how successfully you meet the criterion. You could do this by referring to feedback from others, or things you've set up that are still being used. For example: ‘A report I wrote about… was endorsed by the… Committee and circulated to all stakeholders for discussion.

You could also consider using the STAR method as a structural framework when describing examples of your work. This involves describing, in the order listed here, the:

  • situation you faced
  • task required, and desired outcome
  • action you took to complete the task
  • results you achieved, and lessons you learned.

Potential careers
Manager / Business Management, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Brand Manager, Brand Marketer, Business Management, Campaign Manager, PR Manager

PSW Opportunity

The additional year of post study work rights is not available to international students studying in Sydney, Melbourne or Brisbane.

Bachelor Degree or Masters by Coursework Degree - 2 years - 3 years (Adelaide)

Masters by Research - 3 years - 4 years (Adelaide)

PhD qualification - 4 years - 5 years (Adelaide)

Admission Requirement / Eligibility Criteria

Entry to postgraduate coursework programs as a minimum requires a Bachelors degree or equivalent qualification from an approved institution as a qualification for entry.

Some of the graduate certificates and graduate diplomas that are offered may be accepted as qualifying work for entry to a Masters program, or as professional qualifications in their own right.

IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6

TOEFL Overall 79 Reading 20 Listening 20 Speaking 23 Writing 27

Pearson Overall 58 Reading 58 Listening 58 Speaking 65 Writing 65
 
C1 Advanced Overall 176 Reading 176 Listening 176 Speaking 185 Writing 185
 
Tertiary Qualifications Bachelor degree or equivalent