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The University of Adelaide

Adelaide , South Australia ,Australia

Graduate Certificate in Media (Strategic Communication)

Become fluent in strategy’s many ‘voices’

Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.

Our new Graduate Certificate of Media (Strategic Communication) will help you turn this demand into career opportunity.

What will you do?

Conducted over six months full-time, the degree will prepare you to take on greater responsibility in strategic communication planning, management and execution. You will graduate with:

enhanced strategic thinking, problem-solving and decision-making ability
refined skills in creating and tailoring strategic messaging for all key media channels
greater understanding of the principles underlying media relationship-building
awareness of key media channels’ unique consumption drivers.
Depending on your course choices, you’ll also gain high-level skills and understanding in either risk and crisis communication or brand messaging.

Where could it take you?

You’ll graduate equipped to take on higher-level strategic communication roles for organisations of all kinds. From a renewable energy provider to a digital comm’s agency; from a big-four business advisory to a global conservation research institute. You’ll also receive advanced standing for the Graduate Diploma in Media (Strategic Communication) or Master of Media (Strategic Communication).

Campus Information

North Terrace

The campus provides a mix of the historical and contemporary, combining old sandstone buildings with state-of-the-art teaching, learning and research facilities.

Intakes

  • Feb
  • July

Application Processing Time in Days: 10

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

There are three key steps you will need to take when addressing the selection criteria in any University of Adelaide job application:

  • Create a new document. Your statement addressing the position’s specified selection criteria should be separate from your cover letter and resume.
  • List each criterion separately. Give each a title, using exactly the same wording as appears on the Position Description (e.g. Excellent verbal communication skills).
  • Address each criterion. Under each heading, write two short paragraphs explaining how your experience, skills, education and training equip you to meet that specific requirement. Dot points are also acceptable.

Please note that failing to submit a statement addressing the selection criteria could result in your application not being considered.

Some helpful writing tips
There are a number of steps you can take when putting together your responses to increase their clarity and impact.

  • Give details of one or two specific things you’ve done that are good examples of the relevant experience or knowledge required. For example: ‘I was responsible for organising an event attended by… This involved…'
  • Preface these examples with a short overview that shows you appreciate the relevance of the specific criterion.
  • Quantify your experience (number of years worked, staff supervised, etc.). For example: ‘I delivered a presentation to an industry forum with an audience of 80 people.’
  • Where possible, indicate how successfully you meet the criterion. You could do this by referring to feedback from others, or things you've set up that are still being used. For example: ‘A report I wrote about… was endorsed by the… Committee and circulated to all stakeholders for discussion.

You could also consider using the STAR method as a structural framework when describing examples of your work. This involves describing, in the order listed here, the:

  • situation you faced
  • task required, and desired outcome
  • action you took to complete the task
  • results you achieved, and lessons you learned.

Potential careers
Wine Marketing, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Officer, Marketing Planner, PR Advisor, PR Manager, Communications Advisor, Communications Analyst, Digital Marketer, Digital Strategist, Social Media Influencer, Social Media Manager, Social Media Strategist, Strategist

PSW Opportunity

NA

Admission Requirement / Eligibility Criteria

Entry to postgraduate coursework programs as a minimum requires a Bachelors degree or equivalent qualification from an approved institution as a qualification for entry.

Some of the graduate certificates and graduate diplomas that are offered may be accepted as qualifying work for entry to a Masters program, or as professional qualifications in their own right.

IELTS Overall 6.5 Reading 6.5 Listening 6.5 Speaking 7 Writing 7

TOEFL Overall 79 Reading 20 Listening 20 Speaking 23 Writing 27
 
Pearson Overall 58 Reading 58 Listening 58 Speaking 65 Writing 65
 
C1 Advanced Overall 176 Reading 176 Listening 176 Speaking 185 Writing 185
 
Tertiary Qualifications Bachelor degree or equivalent