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Deakin University

Burwood, Melbourne , Victoria ,Australia

Bachelor of Communication (Public Relations)

Build the reputation of brands, people, and organizations with skills and techniques developed through Deakin's Bachelor of Communication (Public Relations). Learn how innovative and ethical communication fosters meaningful relationships with stakeholders as you develop the capabilities to create inspiring campaigns and events, manage issues, and become an adaptive communications expert. 

Do you want to create, inspire and problem solve? Steer your way to a dynamic career in communication 

Develop a thorough understanding of public relations in the 21st century so you can design and implement effective and memorable campaigns.

Through this course, you'll learn about the social, administrative, cultural, and ethical implications of public relations activity. You'll also gain insights into how PR has kept pace with advancements in technology and the changing political, economic, and social landscape.

From day one, you'll have the opportunity to develop your skills in writing, editing, researching, event organization, and publishing with the aim to prepare you for the challenges of the current media landscape. Learn from academics who are active in their field, with years of invaluable experience, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning, and evaluation.

Work experience

Work Integrated Learning experiences are embedded within the course’s core units.

Campus Information

Burwood

The Melbourne Burwood Campus is Deakin’s largest. A short trip from Melbourne’s central business district, Burwood offers the perfect balance between city lifestyle and suburban comfort. On campus you will find impressive buildings and world-class facilities, a wide range of learning and social spaces, and a relaxed atmosphere. If you enjoy getting outdoors between classes, the Melbourne Burwood Campus also sits alongside parkland, which is great for walking, jogging and cycling.

Geelong Waurn Ponds Campus

At Deakin’s Geelong Waurn Ponds Campus, you are surrounded by expansive grounds and impressive new buildings. It offers state-of-the-art engineering, medical and sport facilities, as well as some of the most advanced research spaces in the world. The campus also features incredible sporting facilities, including Deakin’s Elite Sport Precinct, which includes an Australian rules football oval, FIFA-grade soccer pitch, athletics track, basketball courts, and more.

Intakes

  • March
  • July
  • Nov

Application Processing Time in Days: 5

Application Process

Application Outcome
7 Days
Visa processing time
35 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

With Deakin's accredited public relations degree, you can work across a range of sectors, including business, government, or not-for-profit organizations. Deakin graduates find work as:

  • account executives
  • advertising copywriters
  • advertising account managers
  • customer relations officers
  • community relations officers
  • customer relations managers
  • government relations officers
  • communication and stakeholder relations
  • marketing and communications coordinator
  • media and communications advisors
  • media relations advisors
  • public relations officers
  • social media account managers
  • digital content coordinators
  • digital communications specialists
  • event management officers.

PSW Opportunity

  • Melbourne Campus - 2 years of Post Study Work Permit
  • Geelong/ Warrnambool Campus - 3 years of Post Study Work Permit

Admission Requirement / Eligibility Criteria

India
  • (standard class XII):- 65%

Admission Requirements Specific Entry for applicants with recent secondary education (previous three years) will be based on their performance in a Senior Secondary Certificate of Education, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published Australian Tertiary Admission Rank (ATAR) for that year. 

Entry for applicants with previous Tertiary, VET, life, or work experience will be based on their performance in:

  • a Certificate IV in a related discipline OR
  • a Diploma in any discipline or 50% completion of a Diploma in a related discipline OR
  • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
  • other evidence of academic capability judged to be equivalent for example relevant work or life experience

Supporting documents

When you apply to Deakin, it’s important to attach all requested supporting documentation, otherwise, your application could be delayed or disallowed.

Remember, most documents need to be certified before you upload them, so give yourself plenty of time to get organized.

Examples of certified copies you’ll need to include:

  • award certificates
  • academic transcripts
  • formal identity papers (e.g. your passport).

Documents in languages other than English will need to be translated. If you’re applying for a scholarship, please also check the specific supporting documents for that application

Mandatory student checks

Any unit which contains work-integrated learning, a community placement, or interaction with the community may require a police check, Working with Children Check, or another check.