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Waterford Institute of Technology

Waterford , Munster ,Ireland

Bachelor of Business (Honours) (Marketing)

The Bachelor of Business (Hons) Marketing stream prepares students for employment in marketing in the digital age. The modules are designed to develop the knowledge and skills required in a marketing professional. The program includes lab work, seminars, case studies, and live projects that are designed to provide the competencies required to be a successful marketer. It also uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.

Graduates of this degree will be very well-positioned to pursue a career in many marketing-related areas such as:

  • Advertising
  • Brand Management and digital branding
  • Digital Marketing (website design/ social media/online promotions/email marketing)
  • Marketing Research
  • Sports Sponsorship
  • Sales Management
  • Customer Relationship Management
  • Marketing Communications and Public Relations
  • International Marketing Management
  • Teaching

Campus Information

Cork Road

Intakes

  • July

Application Processing Time in Days: 10

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

WIT’s award-winning Careers Development Centre is the main point of contact for:

  • Students and graduates, helping you explore your options, develop your employability skills and make successful job applications
  • Academic Staff, supporting you to equip your students with the skills they need to enhance their employability and succeed in their future careers
  • Employers interested in securing the recruitment of well educated, career orientated, informed graduates

The Careers Development Centre supports the Institute in providing opportunities for students and graduates to develop the skills and attributes required to manage their careers throughout their working lives.

PSW Opportunity

2 Years

Admission Requirement / Eligibility Criteria

  • You should be at least 17 years of age in January of the year of entry.
  • You must have a Secondary/High School Diploma, with good grades in English and Mathematics and at least 4 other subjects, on average + 60%.
  • Some courses have special entry requirements, which you should check under the course details.

For More Information Please Connect Our PSA Counselor