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Bachelor of Science in Business Administration (Marketing)

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

Intakes

Application Processing Time in Days: 20

Application Process

Visa Process

30 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Handshake is the place for students of the University of Nebraska-Lincoln to search and apply for internships, co-ops, part-time and full-time jobs. You can also utilize Handshake to:

Upload a resume and complete your online career profile
Allow your online career profile and resume to be viewable by employers
Learn which employers are attending upcoming Career Fairs
View upcoming local and on-campus career events
Research contact information for local and national employers
Search for and apply to open positions

PSW Opportunity

12 to 36 months (OPT duration depends on the major studied).

Admission Requirement / Eligibility Criteria

First-Year Applicants Should:

Have a 3.0 cumulative high school grade point average.
Or, score 20 or higher on the ACT, writing portion not required.
Or, score a total of 1040 or higher on the SAT Critical Reading and Math sections.
Or, rank in the top half of their high school graduating class.
All first-year applicants under the age of 23 are encouraged to submit an official ACT or SAT score.
Note: You are not required to submit an ACT or SAT score to be considered for admission or scholarships.

Test of English as a Foreign Language (TOEFL)
Score of at least 79 (iBT). The University of Nebraska–Lincoln institution code is 6877. Send your TOEFL score report via the TOEFL website.

International English Language Testing System (IELTS)
An overall band score of the academic test of at least 6.5. The general training exam is not accepted. No institutional code is needed.

Duolingo English Test (accepted Feb. 3, 2020 – December 31, 2022)
Graduate minimum score of 110.

TOEFL, IELTS and Duolingo scores are valid for two years.

University of Nebraska-Lincoln

Lincoln , Nebraska ,United States