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University of Central Florida

Orlando , Florida ,United States

Marketing (BSBA) – Professional Selling

As a marketing major at UCF, you’ll gain hands-on experience with conducting market research, gathering information on consumers and competitors, deploying campaigns, increasing the bottom line and analyzing various metrics. Learn what it takes to succeed in this face-paced industry and succeed in positions ranging from global companies to local businesses.

Align your personal and professional goals with your coursework by choosing from two tracks: marketing management and professional selling. Each provides you with the hands-on training and knowledge needed to succeed in the industry.

Marketing Management Track
Gain the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research or promotion.

Professional Selling Track
Prepare for a position in business-to-business selling, with the potential to advance into either sales management or marketing management.

Upon graduation you’ll have the opportunity to break into a variety of interesting and challenging career paths such as marketing and product management, professional selling, retailing, advertising, e-business, marketing research, sport marketing, procurement, distribution and logistics, and public relations. Continuing your education through a Master’s in Business Administration can also open more doors to career advancement and help you stand out from the competition.

Please note, the marketing degree is not eligible for a double degree with another College of Business Administration major.

Related Programs:

Business Analytics, BSBA
Business Economics, BSBA
Finance, BSBA
Integrated Business, BSBA
Management, BSBA

Intakes

  • Jan
  • March
  • Sep

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Career Services has numerous resources and services to offer as you search for the right major or prepare for your job search. It’s never too early or too late to work on your professional development plan. The more time you invest in this process, the more likely you are to achieve your goals.

MyPlan
Match your preferences to career possibilities. Create an account, the UCF group license is V7C3JT8X.

Career Advising
See a career counselor to clarify your career goals and explore options, schedule an appointment in Handshake.

What Can I Do with This Major
Helps connect majors with careers. Includes common career areas, typical employers and strategies designed to maximize career opportunities. Also includes a list of websites that provide information about majors and careers.

Career Planning Class (MHS 2330)
Introduction to career and life planning theories and concepts that assists students in applying these to their own lives.

4-year Career Action Plan
Use your time at UCF to strategically reach your career goals. Career Services can help you from your beginning at UCF, until graduation. Use this plan as a guide to stay on track and get to the finish line.

PSW Opportunity

3 year psw

Admission Requirement / Eligibility Criteria

  • Students who change degree programs and select this major must adopt the most current catalog
  • Departmental Residency Requirement: at least 21 semester hours of regularly scheduled 3000-4000 level courses must be taken from the UCF Psychology Department
  • Students must earn a grade of "C" (2.0) or better in each course used to satisfy the CPP, Core Requirements, Restricted Electives and Science Electives.
  • Students must maintain a minimum cumulative GPA of 2.0 in all courses satisfying major requirements. If additional Psychology courses are taken beyond the minimum required (e.g. additional restricted electives), those courses will be included in the GPA calculation.
  • Students can select only one Track.
  • Co-op or internship credit cannot be used in this major without prior approval
  • Additional requirements exist for students pursuing the Honors in the Major program.
  • All prerequisites of courses taught within the College of Sciences will be enforced.
  • Courses designated in 1 (General Education Program) and 2 (Common Program Prerequisites) are usually completed in the first 60 hours.

Students whose first language is not English may be required to demonstrate English proficiency by one of the following means:

Proving you’re from a country where English is the only official language
Establishing that a prior bachelor’s, master’s or doctoral degree was earned from another accredited institution of higher education (meeting university transfer eligibility requirements) in the United States
Establishing that a prior bachelor’s, master’s or doctoral degree was earned from a country where English is the only official language or from a university at which English is the only official language of instruction
Submitting a qualifying score (220 or higher for computer-based; 80 or higher for internet-based or 550 or higher for paper-based) on the Test of English as a Foreign Language (TOEFL) or a score of 6.5 or higher on the International English Language Testing System (IELTS)
A minimum 520 EBRW rSAT score, 480 Critical Reading SAT score or 20 ACT (English section)
Presenting a minimum grade of “B” in both English Composition I and English Composition II, or the equivalent, taken at another accredited institution of higher education (meeting university transfer eligibility requirements) in the United States
Completion of four years of English in an American high school in the United States
Completion of the UCF English Language Institute (ELI) level 8 or higher with a grade of “B” or better
Completion of EAP 2851 with a grade of “C” or better or placement into ENC 1101