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Business and Marketing BA (Hons)

The global marketplace is constantly being reshaped by new technologies, emerging trends and shifting audiences. In order to compete in this environment, you’ll need to develop innovative and flexible strategies that meet the ever-changing demands.

This course focuses on marketing theory and practice – helping you to grow into a media-savvy marketer with the confidence to respond to rapid market changes, develop integrated strategies, build creative campaigns and convert targets into leads while managing teams across the globe.

You’ll examine current debates, such as the extent to which big data will replace traditional data collection methods and start to think from a marketing communications (marcomms) perspective – developing new campaign objectives and crafting effective messages, supported by independent research and competitor analysis.

Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and prepare you with the hands-on experience needed to develop and launch a luxury enterprise.

You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Tomorrow's global leaders
We want you to become the leaders and changemakers of tomorrow –ready to chase your ambitions and shape the world. We know you have big ideas and we're here to support you on your journey.

Our Careers, Enterprise & Industry team offers a full support service to help you realise your career aspirations. This includes extensive career support, as well as guidance on finding industry internships, placements or permanent jobs after graduation.

We have completely reformed our support for you – to focus on, and foster, more of a partnership. We're confident that whatever careers or enterprise support you need, you'll find it here:

Engage in personalised, expert careers advice
Access resources and engage with employers
Book time with a consultant for conversations about anything career-related or for career coaching
Receive support with start-up visa applications
Attend industry events, connect with employers and internships.
Our aim is to equip you with the tools and skills you need to make informed decisions about your future. We offer a collaborative environment, allowing knowledge and opportunities to flow between students and graduates.

We aim to break down the barriers between job seekers and creators, students and staff – making it much easier for you to develop your career management skills, organically.

Advertising opportunities and consultancy projects
We offer advertising opportunities to our talented students and alumni free of charge.

We work hard to to make sure suitable candidates are aware of your opportunities and can advise on the best ways to attract students, offer salary guidelines and draft vacancy advertisements.

PSW Opportunity

2 Years PSW is applicable after the course.(Bachelors & Masters only)

Admission Requirement / Eligibility Criteria

Academic Requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests, and attributes.

If you are holding A levels, we would typically make you an offer at two A-Levels at Grades A-C.

We will also assess your application for proficiency in Mathematics, asking for a GCSE in this subject at grade A-C / 9-4 (or the international equivalent).

We receive applications each year from over 170 countries and are happy to assess all international qualifications. For example, if you are studying the International Baccalaureate, we would make an offer based on your successful completion of the IB Diploma; if you are studying an American High School Diploma, we would make an offer based on a minimum GPA of 2.8 plus two APs at grades 3,3.

English Language requirements

English is our language of instruction and we require proof of your English proficiency.

You can demonstrate your English proficiency with:

IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components
Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
TOEFL IBT: Overall score 80. (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
International Baccalaureate: Grade 4 or above in English at Higher or Standard Level

This list is not exhaustive. We will review the English qualifications you submit as part of your application and be in contact if we require anything further.

Regent's University London

London , England ,United Kingdom