Digital Marketing and Analytics - MSc
Has there ever been a more critical time to understand digital marketing and how it can push a business to success?
Our CIM accredited MSc in Digital Marketing and Analytics gives students detailed theoretical knowledge and important practical skills to produce engaging and exciting digital marketing material across a range of platforms with a strong focus on developing a thorough understanding of using analytic techniques to measure success.
Overview
Tomorrow’s world has changed. In our physical distance, we are closer than ever, digitally. Business is even more global and customers are increasingly on the other side of a screen. It is paramount that we understand digital consumers of the future and captivate them with innovative digital marketing material that actually delivers.
Studying MSc Digital Marketing and Analytics at Kent Business School, develop a deep understanding of theories and methodologies across digital media platforms and become a seasoned expert in analytic techniques to measure effectiveness.
Our course has a strong focus on marketing metrics and a large practical element, allowing you to physically apply theoretical knowledge and hit the ground running with digital campaigns for real life businesses.
Studying at our historic Medway campus with close links to London, learn from our internationally recognised team of specialists at the top of research in their field.
Campus Information
Medway
Our Medway campus is a vibrant mixture of modern and historic buildings. Spread over three different sites within walking distance of each other, we're nestled alongside the Historic Dockyard Chatham.
Intakes
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
In these appointments, you will have up to 45 minutes to talk to a careers adviser about whatever career-related topic is important to you. Topics of conversation could include:
- I have no idea what I want to do after I graduate, what are my options?
- What jobs can I get with my degree?
- How do my skills fit in the labour market?
- I’m interested in taking a gap year after I graduate and I want to plan something employers will value.
- I’m thinking of leaving/changing my course and want to talk through the pros and cons.
- I’m interested in doing a masters or PhD, what are my options?
- I’m not sure how to disclose sensitive information to an employer.
A guidance interview is:
Impartial
A careers adviser will not recommend one route to you over another. They are there to help you explore the options objectively.
Challenging
Careers advisers may question your goals and help you to look at the disadvantages as well as the advantages. This is not to put you off, but to help ensure you have thought it through.
Supportive
The meetings are very informal and relaxed. Careers advisers are there to help you discuss things in a safe environment.
Part of a process
Career choice is a process not an event. A guidance interview is a good starting point but you will need to do further research and continuously update your action plan.
PSW Opportunity
2 Years PSW is applicable after the course. (Bachelors & Masters only)
Admission Requirement / Eligibility Criteria
For entry to a Kent postgraduate degree programme (Master’s), Indian students typically need to have completed a three or four-year undergraduate degree (Honours Bachelor degree or Professional degree) at an accredited university or college. General Bachelor degrees may sometimes be considered. Exact requirements will depend on the postgraduate degree you are applying for and the institution you have studied at.
For programmes that require a 2:1 we usually ask for a First Class degree, a final CGPA of 6.0/10, or 60%. Students from top institutions may be considered with a high Second Class degree, a final CGPA of 5.5/10, or 55%.
For programmes that require a 2:2 we usually ask for a high Second Class degree, a final CGPA of 5.5/10, or 55%
Some, but not all, postgraduate programmes require your undergraduate degree to have a related major. Some postgraduate programmes may require work experience in a relevant field or at a certain level.
General postgraduate programmes
IELTS (including IELTS Indicator)
6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L)
PTE Academic
62 overall with 60 in each subtest
CAE/CPE
176 overall (with a minimum of 169 in R&W; 162 in S&L)
TOEFL iBT
90 overall (with a minimum of 22 in R; 21 in W; 17 in L; 20 in S)
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
21200 GBP
Annual Cost of Living: 9207 GBP
Application Fee: 50 GBP
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