Ontario College Graduate Certificate - MARKETING – RESEARCH AND ANALYTICS (OPTIONAL CO-OP)
Centennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, using the latest tools and analytical techniques to uncover new insights and drive businesses forward.
This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.
Your courses will equip you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel and XL Miner.
Upon graduation, you'll receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada.
Intakes
- Jan
- Sep
- May
Application Processing Time in Days: 15
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Career Outlook
- Marketing research specialist or analyst
- Research analyst
- Marketing research and intelligence coordinator
- Market intelligence specialist or analyst
- Customer insights analyst
- Consumer research manager
- Business intelligence analyst
- Market research analytics manager
- Web marketing analyst
- Customer experience analyst
- CRM analyst
- Direct response analyst
- Digital marketing analyst
- Social media analyst
- Data and analytics specialist
- Business analytics specialist
- Loyalty program analyst
- Sales analyst
- Marketing strategy analyst
PSW Opportunity
Eligibility for Post-Graduation Work Permit (PGWP):
Graduated from a designated learning institution (DLI) in Canada.
Desire to stay in Canada temporarily for work.
Important Note:
Graduating from a DLI doesn't automatically qualify you for a PGWP.
Validity of PGWP:
Depends on the length of the study program or the expiry date of your passport, whichever comes first.
Duration of PGWP Based on Study Program Length:
Less than 8 months (or 900 hours for Quebec credentials): Not eligible for PGWP.
At least 8 months (or 900 hours for Quebec credentials), but less than 2 years: PGWP may be granted for the same length as the study program (e.g., a 9-month program results in a 9-month PGWP).
2 years or more: PGWP may be valid for 3 years.
Completion of Multiple Programs:
PGWP may combine the lengths of each program if:
Each program is PGWP eligible.
Each program is at least 8 months (or 900 hours for Quebec credentials) in length.
Important Restriction:
You cannot obtain a PGWP if you already had one after completing an earlier program of study.
Admission Requirement / Eligibility Criteria
- Degree or a three-year college diploma in any discipline from a recognized institution
- We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume review required)
- Course Code: 2845
- Course Type: Full Time
- Course Level: Post Graduate Diploma or Certificate
- Duration: 01 Year
-
Total Tuition Fee:
17732 CAD
Annual Cost of Living: 20635 CAD
Application Fee: N/A
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