BSc (Hons) in Marketing with Digital Technologies

The BSc Marketing with Digital Technologies has been designed to equip students to cope with challenges of technology-driven business environment. Digital Marketing qualifications and skills are crucial to deal tactfully with the associated opportunities and challenges in today’s world. The job market is blooming in order to cater for the rise in a more technology-cum customer-friendly world. Businesses and brands are now focusing on their digital presence by allocating more resources to better cater for the needs of socially and technologically alert and informed customers through online platforms such as Facebook, Twitter, Pinterest, LinkedIn, and WhatsApp among others. This programme will equip you with the right abilities, vision and confidence to relate and apply digital technologies as part of any integrated marketing and management planning strategy. Combined with the digital knowledge and practical experience, a strong grounding in marketing, branding, sales, enterprise and customer management reinforces every part of this programme. The overall approach is geared to producing motivated, independent learners, who can tackle a wide variety of marketing problems in the digital world. This innovative degree programme will assist and progress careers in a digitalised business world and also frame the digital mind-set to lead the digital transformation agenda of organisations. The programme will thus increase and broaden the skills base of students and enhance their abilities to think laterally, research, problem-solve, be proactive, apply new ideas, think strategically and increase their digital marketing and management competence.

Therefore, the objectives of the Marketing with Digital Technologies Programme are to:

? Provide students with the essential philosophies and practices of marketing and digital marketing technologies

? Equip students with specific knowledge in the areas of marketing communications, digital marketing, digital media, web design and information technology

? Familiarise students to methodologies, tools and technologies involved in marketing and digital marketing technologies

? To combine marketing and digital media in an integrated program that will allow students to pursue their careers in both Marketing and Digital Marketing areas.