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Diploma in Marketing Management

Marketing emphasizes the competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs.

The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. The study begins with an emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real-world experience.

Graduates of this program may also be eligible to continue their business study by pursuing one of KPU's Bachelor of Business Administration (BBA) degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Management many of the courses required for the Marketing Management Diploma are also requirements for these BBA programs, it is important that students wishing to progress to one of the School of Business BBA degrees see a School of Business advisor once they have completed between 36-45 credits of their diploma study.

Intakes

Application Processing Time in Days: 7

Application Process

Offer Letter

20 Days

Letter of Acceptance

3 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Marketing education is one of the best ways to prepare for a career in business or management. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by ethically meeting people's needs with useful products and services.

With a Marketing Management Diploma, graduates are eligible for almost any entry-level business or management position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research or business management.

KPU's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.

Positions held by recent KPU Marketing Management Graduates include Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.

PSW Opportunity

If your program was less than 8 months

You aren’t eligible for a PGWP.

If your program was more than 8 months but less than 2 years

We may give you a PGWP that’s valid for up to the same length as your study program.

For example, if you completed a 9-month program, we may give you a work permit for up to 9 months.

If your program was 2 years or more

We may give you a PGWP that’s valid for 3 years.

If you completed more than 1 program

You may be able to get a PGWP that combines the length of each program.

Each of the programs you completed -

must be PGWP-eligible and at least 8 months in length

Admission Requirement / Eligibility Criteria

To be admitted as a student in an undergraduate program, you must show that:

You meet KPU’s Undergraduate English Proficiency Requirement
You have graduated from high school (secondary school) or completed 24 or more undergraduate-level credits with a minimum cumulative GPA of 2.0*

*Don’t meet this requirement? If you will be 19 years of age or older on the first day of classes, it’s possible to be admitted as a mature student at the discretion of the Registrar. Get in touch with KPU International for more info.

For More Information Please Connect Our PSA Counselor

Kwantlen Polytechnic University

Surrey , British Columbia ,Canada