Bachelor of Business Administration in Marketing

• Discover the magic of marketing with our multinational experienced faculty and put your talent to the test in real-world projects.
• Learn to develop global marketing strategies based on real consumer insights to provide a strong foundation for any venture.
• Enjoy a dynamic learning environment with international industry experts as your mentors.
• Apply your skills to real cases to ensure you are ready to succeed.
• Connect with our corporate partners and benefit from the professional marketing community.

All the courses are designed for students to understand the impact of business proposals and decision-making in marketing.  The students will be able to apply their knowledge and will be ready to work in any type and size of organizations that is marketing-related. Moreover, students will understand the essence of suitability concepts and be able to apply their knowledge for further work, especially in the digital world. 
 
After completing the marketing program at Bangkok University International, students will develop the knowledge to become a strategic marketing planner, a creative thinker, and a real-world practitioner who knows how to satisfy the customers’ needs and
wants. Especially in the digital era, students will be intensively trained and provided with all the necessary knowledge with both online and offline tools needed to become successful marketers. They will be taught by highly qualified professors as well as marketing executives, who have extensive experience in the field. The program is designed to utilize both theoretical concepts and real-world cases, which are related to renowned companies in Thailand at the international level. The students are allowed and encouraged to develop skills in marketing decision-making and problem-solving.
 
So to complete the above objectives, the courses offered will be delivered based on Major courses including, consumer behavior, product and brand management, promotion management, marketing research, digital in marketing, and seminar in marketing. Also, the Major elective courses offered include retail management, export-import management, sustaining business marketing, and international marketing.