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Bangkok University

Khlong Nueng , Khlong Nueng ,Thailand

Bachelor of Arts Communication Strategy and Ideation

  • Emphasizes both theory and practice, from interpersonal communication to mass communication, using ideation approaches and advanced facilities. 
  • Learn the secret to creative and strategic communication with our practical curriculum and experienced faculty.
  • Prepare students to meet the demands and new challenges of the fast-changing communication world by emphasizing strategic communication. 

Bachelor of Communication Arts in Communication Strategy and Ideation offers a strategic communication focus and design thinking. This program blends theoretical knowledge with hands-on practical projects and campaigns, taught and coached by top professionals and prominent guest speakers in the field. Following the new challenges and demands in the fast-changing world of communication, students will be provided with up-to-date content and knowledge on strategic communication; including digital media planning, UX and UI Designs, digital content creation, marketing communication for e-sport, and marketing communication for health and beauty brands and so on.

Intakes

  • June

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

The study of communication strategy and ideation gives graduates the required level of readiness for success in the highly competitive job markets of communication and new media-related fields.

  • Strategic Communication Planner
  • Public Relations and Campaign Manager
  • Communication Specialists
  • Media Planner and  Event Coordinator
  • Brand Strategy Consultant
  • Journalist and News Editor
  • Customer data analytics coordinator
  • Integrated marketing communication manager

PSW Opportunity

No

Admission Requirement / Eligibility Criteria

  • Grade 12 (or M.5) certificate or high-level vocational certificate or its equivalent
  • IGCSE / GCSE / GCE "O" level certificates with a minimum of 5 subjects at grade C or above and "A" level certificates with a minimum of 3 subjects at grade C or above
  • GED transcript with a minimum score of 580 in the new scoring system or 2,250 in the old scoring system
  • IB Certificate with scores not lower than "4" in at least 5 subjects
  • Record of Learning with scores not lower than 7 credits in at least 5 subjects for applicants who graduated from New Zealand
  • Certificate of Education and Statement of Results within the Australian Qualifications Framework for applicants who graduated from Australia

For More Information Please Connect Our PSA Counselor.

  • Course Type: Full Time
  • Course Level: Bachelors/UG Degree
  • Duration: 04 Year  
  • Total Tuition Fee: 520730 THB
    Annual Cost of Living: 300000 THB
    Application Fee: N/A
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