Master of Science Marketing
This master’s programme is heavily focused on digital and omni-channel marketing. The way in which marketers communicate with their target audience has always evolved, especially with the proliferation of technology. The last 18 months have greatly increased the speed of this evolution. This Masters programme is built around the application and practice of evolving marketing ideas.
With a focus on Data Analytics and Advanced Digital Marketing, students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis tools.
The knowledge and practical experience students will gain from the applied and hands-on ‘real world’ projects will empower them to take on a range of specialised roles in the marketing departments of major national and international companies.
The programme will provide crucial experience through an industry work placement. This will develop the students strategic marketing instincts and creative abilities, enhancing their professional expertise and personal development.
Campus Information
Letterkenny Campus
Letterkenny has great transport links so you’ll find it easy to get here and to find your way around town, whether by car, bus, taxi or on foot
Intakes
- Jan
- Sep
Application Processing Time in Days: 15
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
At LYIT we have over 130 programmes across our four schools of Business, Tourism, Engineering and Science.
Each one combines academic theory with practical skills development. It’s an ethos that ensures are students are perfectly positioned to make the most of the career opportunities available to them once they qualify.
Those opportunities are as diverse as they are rewarding. So whatever you’re studying, and whatever your future ambitions, have the confidence of knowing you can fulfil them with a qualification from LYIT.
PSW Opportunity
Psw is 2 yrs
Admission Requirement / Eligibility Criteria
Entry to Post Graduate Courses
Minimum IELTS Band 6.0 with no band less than 5.5
iBT 80 (minimum score of 15 in each component)
PTE 50 or above
Or Equivalent
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
10000 EUR
Annual Cost of Living: 10500 EUR
Application Fee: N/A
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