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Bachelor of Business (Hons) Marketing with Online Technologies

This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy.

NEW A one year optional work placement is available to students who have successfully completed 120 credits after Year 2 (min GPA 50%). The work placement will provide learners with the opportunity to gain valuable practical marketing experience.

The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations.

The programme reflects the intrinsic need to develop marketers who have a strategic approach towards the marketing function but who also have the ability to leverage online technologies to connect with current and prospective customers.

Campus Information

Letterkenny Campus

Letterkenny has great transport links so you’ll find it easy to get here and to find your way around town, whether by car, bus, taxi or on foot

Intakes

Application Processing Time in Days: 15

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

At LYIT we have over 130 programmes across our four schools of Business, Tourism, Engineering and Science.

Each one combines academic theory with practical skills development. It’s an ethos that ensures are students are perfectly positioned to make the most of the career opportunities available to them once they qualify.

Those opportunities are as diverse as they are rewarding. So whatever you’re studying, and whatever your future ambitions, have the confidence of knowing you can fulfil them with a qualification from LYIT.

PSW Opportunity

Psw is 2 yrs

Admission Requirement / Eligibility Criteria

Entry to Undergraduate Courses

Minimum IELTS Band 5.5 with no band less than 5.0

iBT 70 (minimum score of 15 in each component)

PTE 42 or above

Letterkenny Institute of Technology

Letterkenny , County Donegal ,Ireland