Bachelor of Business (Majoring in Marketing for the Digital Age)
Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help their companies into the most favourable positions and to speak directly to their customers through traditional advertising, digital marketing and social media.
With this degree you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, mastering critical thinking and problem solving and developing industry knowledge by creating sustainable marketing strategies for real-world businesses.
The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in advertising, promotions and mobile marketing, social media marketing and digital analytics for marketing.
The Bachelor of Business (Majoring in Marketing for the Digital Age) offers choice and flexibility, with the option to combine Marketing with a second major from International Business, Management, Hospitality and Tourism Management. You have an option to combine any two fields of interest from a diverse range of study areas, and you can change your choices at any time in your first year.
Intakes
- Jan
- May
- Sep
Application Processing Time in Days: 28
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Graduates can pursue careers as brand or product managers, marketing assistants, market research consultants, advertising executives or electronic marketers. Graduates can also undertake roles in sales, customer service management, and international marketing
PSW Opportunity
- The International Students studying in certain institutions in Singapore are allowed to work part time for 16 hours per week as mentioned on the Ministry of Manpower website of Singapore.
- Students who have studied in the institutions mentioned on the Ministry of Manpower website of Singapore are allowed to apply for a Long Term Visitor Pass.
- They are allowed to look for a job during this time period.This is for 12 months.If the students get a job during this time period, the employer may sponsor for an Employment pass.
Admission Requirement / Eligibility Criteria
Entry Requirements
- The entrance requirements differ from country to country but in general applicants must have satisfactorily completed 12 years of schooling or equivalent
- Successful completion of the James Cook University Foundation Program will also satisfy the entrance requirement
Pre-requisite
- Successful completion of English Language subject or any language rich subject deemed comparable to Australian standards on a case-by-case basis which includes GCE A level Grade D or higher in English or any language rich subject, GCE AS level Grade C or higher in English or any language rich subject, or GCE O level Grade C or higher in English subject
English Requirements
- Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of IELTS 6 (no component lower than 6.0) / TOEFL (Internet Based) 74 (no component less than 18) / Pearson PTE Academic 52 (no component less than 52); or
- Satisfactory completion of James Cook University Singapore English Language Preparatory Program (ELPP); or
- Successful completion of other qualifications completed in English Language deemed comparable to Australian standards within the last two years on a case-by-case basis.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 02 Year
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Total Tuition Fee:
133416 SGD
Average Cost of Living: 10400 SGD /year
Application Fee: 260 SGD
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