Bachelor of Communication and Media (Marketing Communication) (ARB103.1)
Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.
So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.
Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:
- align the production of professional marketing communication with industry requirements, standards and global best practice
- apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.
Campus Information
Canberra, Bruce
The University of Canberra is located in the suburb of Bruce in the Australian Capital Territory. Surrounded by Lake Ginnindera, the new suburb of Lawson, Radford college and residential housing, regular public buses can drop you right on campus. Open space, natural calm, tall trees and wildlife. Close to the city. Convenient to shopping. Great food, cool cafes, events and markets; a buzzing social hub with something for everyone. Student accommodation, an on-campus medical and counselling centre, the Australian Institute of Sport, Calvary Public Hospital, Belconnen Shopping Mall and a variety of restaurants are all within walking distance.
Intakes
- Feb
- July
Application Processing Time in Days: 14
Application Process
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
- Advertising account executive
- Advertising campaign manager
- Advertising traffic manager
- Account coordinator
- Account planner
- Brand manager
- Digital advertising sales manager
- Digital advertising specialist
- Events manager
- Marketing manager
- Marketing consultant
- Marketing analyst
- Product manager
- Media coordinator
- Media planner/buyer
- Art director
- Illustrator
- Copywriter
- Sales agent
- Social media coordinator
- Direct marketing coordinator
- Media analyst
- Promotions manager
- Sponsorship coordinator
- Web analytics consultant
- Website designer
PSW Opportunity
Major Cities
- Sydney
- Melbourne
- Brisbane
Regular 2 years post study work visa for international students completing Bachelors and Masters degrees (minimum 92 weeks), 3 years for Masters by Research and 4 years for PhD. graduates
Cities and major regional centres
- Perth
- Adelaide
- Gold Coast
- Sunshine Coast Canberra Newcastle/Lake Macquarie
- Wollongong/Illawarra Geelong
- Hobart
International students studying at regional universities will be eligible to access an
additional year in Australia on a post-study work visa
(Which means a Bachelors or Masters graduate can get up to 3 years of PSW visa)
Regional centres and other regional areas
All other locations
(list of cities)
International students studying at regional universities will be eligible to access an additional
2 years in Australia on a post-study work visa
(Which means a Bachelors or Masters graduate can get up to 4 years of PSW visa)
Admission Requirement / Eligibility Criteria
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
For More Information Please Connect to Our PSA Counselor.
- Course Code: 095568G
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
93000 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A
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