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Dundalk Institute of Technology

Dundalk , Co. Louth ,Ireland

BA in Digital Marketing & Public Relations

This Level 7 degree has been produced in response to a very high demand from employers for graduates who are skilled in the rapidly evolving Digital Marketing and Public Relations sector. Students can choose to graduate at the end of their third year or they can take one of the year-long Level 8 ‘add-on’ opportunities.

The degree prepares students for direct employment within the marketing communications industry and has been welcomed as both timely and relevant by employers. A key selling point of the course is the semester-long work placement in year three, which will give students a taste of life within this dynamic and expanding industry and will enable them to put their skills into practice.

There is also the option to spend a semester studying abroad or work on an Industry Project. DkIT sees this as a core strength of the new degree, with strong industry links through the work placement office this will enable students to get real-world experience within their area of interest, something which will really stand to them as graduates

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 7

Application Process

Offer
14 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Careers and Employability is DkIT's dedicated careers and enterprise service. We're here to support students and graduates identify their career goals, plan for their future and achieve their full personal and professional potential.

Your Careers Team
DkIT’s Careers & Employability Centre works to ensure that graduates of DkIT are self-aware, self-resourceful and work ready. To do this, we work with students from first year through to graduation in the area of Employability skills and Student Work Placement.

So whether you’re a student unsure of your next steps or looking for help with a CV, a graduate seeking work or an employer with a great opportunity, please do speak with us.

Placement Student Information - What I need to know
Work Placement is a compulsory assessed module of your programme of study.
Placement is a vital aspect of your learning journey at DkIT with a range of benefits for you including:

  • Enhancing your third level study experience - experiential learning
  • Putting learning into practice – making sense of theory
  • Learning in “Real Time” - in a supportive, professional environment
  • Professional Skills Development
  • Personal Growth & Confidence
  • Motivates for remainder of study period
  • Test out career options
  • Contributing to the work of an organisation in your chosen area of study
  • Increases employability – through relevant work experience and references
  • Build contact base for future employment
  • Additional information is found below.

Work Placement — A Best Practice Guide for Students

Securing a Work Placement is similar to that of getting a job and therefore is a competitive process. Think about what an employer is looking for in a full time employee and how you can best match that criteria and add value to the organisation.
The list of resources below will be useful not only to your placement experience but also to your job hunting skills when you graduate.
Interviews
It is common practice that companies/ host sites will require students to attend interview to secure their placement. An interview can be a daunting experience for students but with focused preparation and research you can eliminate many of your concerns and fears.

Sample Interview Questions

Interview Preparation Guide

GradIreland — Graduate Job Interview Guide

PSW Opportunity

PSW is 2 years. 

 

Admission Requirement / Eligibility Criteria

English Requirements are:
Grade B2 equivalent on CEFR (Common European Framework of Reference for Languages)
or
have achieved the following grades in IELTS (or internationally-recognised equivalent English exam): 
Level Required IELTS Qualification:
Foundation English IELTS 4.5
Pre-Sessional Foundation English IELTS 5.0
Bachelor (Ordinary) Degree (Level 7) IELTS 5.5
Bachelor (Honours) Degree (Level 8) IELTS 6.0
Master IELTS 6.5*