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University of Huddersfield

Huddersfield , England ,United Kingdom

Marketing with Brand Management MSc

This course provides a comprehensive study of core marketing principles, with additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management.

Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment.You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of live case studies and projects. * Throughout the course, extensive use is made of contemporary marketing problems, which emphasise branding at the centre of strategic decision-making. * The focus of this course is the development of the strategic brand leaders of tomorrow. * On this brand management route of our Marketing Masters, you will take a specialist module in Strategic Brand Management. * Further specialisation and an opportunity to pursue an area of branding that interests you or which you are passionate about comes in your choice of research project.

Campus Information

Queensgate

The university's main campus, Queensgate, is south-east of Huddersfield town centre. Virtually all of the university's teaching takes place on the site. The campus is split in two by the Huddersfield Narrow Canal. It features a mixture of converted mill buildings, and purpose-built facilities

Intakes

  • Sep
  • Jan

Application Processing Time in Days: 5

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

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Further Study
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PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Entry requirements for this course are normally:

An Honours degree (2:2 or above) in any subject or equivalent professional qualification.
Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.