Public Relations and Digital Communications MA
This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation. You will gain a solid grounding in the theory and practice of public relations and digital communications, preparing you for a career in this constantly changing and evolving industry.
A key element of the course will focus on content creation, which is an emerging area within public relations and digital communication. You will benefit from a multimedia approach, learning how to use different techniques which include social media, video and content management, that will support you to optimise the effectiveness of communicating in a digital age.
As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.
You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.
This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.
You will:
- study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub.
- learn from lecturers with strong, relevant professional backgrounds and undertake placements in the industry.
- learn the latest digital skills and knowledge that are highly sought-after in today’s global digital workplace.
Intakes
- Sep
Application Processing Time in Days: 15
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Public relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.
The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.
The programme would prepare graduates for work within PR and digital communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.
Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
FOR INDIA
- Students must hold a three or four year bachelor's degree with an overall average of 55% (5.8 CGPA) from a recognised institution. Students scoring less but with relevant work experience, or additional, relevant qualifications may be considered for postgraduate study.
FOR BANGLADESH
Applicants with the following qualifications will be considered for postgraduate study:
- A four year BUET degree (55%)
- A four year UGC 'good' private university degree (60%)
- A master of arts, science or commerce degree
- LLM with first class
- A master of science (Eng) or master's engineering (50%) degree
FOR NEPAL
- Applicants should hold a three or four year bachelor's degree with an overall average of 60% (2.4 out of 4.0 CGPA) from a recognised institution. Students scoring less but with relevant work experience, or additional relevant qualifications may be considered for postgraduate study.
FOR SRI LANKA
- Applicants who have at least 55% at bachelor special degree level (four years), awarded by a reputable university, will be considered for postgraduate study. High calibre students are particularly encouraged to apply. Students who have studied for the three-year bachelor general degree may be considered where they have obtained high grades (above 80%). Applicants with lower grades but with additional work experience and/or qualifications may also be considered.
More Information Pls Contact To Our PSA Counselor.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
17000 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
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