Corporate Brand Management MSc, Brunel Business School
In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.
You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.
Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.
You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Find out more on our work placements page.
Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree. Find out more on our accreditations and exemptions page.
Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Making effective applications
Preparing for interviews
Make the most of your careers service, throughout your degree and beyond
Where could your degree take you?
Build your career while studying and gain an insight into the range of paths open to you
Skills Awards and Programmes
Build the skills employers look for with Ready, Brunel+, BSIP, and professional mentoring
Moving on as a graduate
We're still here for you after you finish your degree - up to 3 years after graduation
PSW Opportunity
2 Years PSW is applicable after the course completing (Bachelors level or above)
Admission Requirement / Eligibility Criteria
A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required.
Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered with 3 years full-time post qualification senior level work experience in business and management.
A minimum score of 55%-65%. Offers within the grade range are determined by the higher education institution attended.
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
English language requirements
IELTS: 6.5 (min 6 in all areas)
Pearson: 58 (51 in all subscores)
BrunELT: 65% (min 60% in all areas)
TOEFL: 92 (min 20 in all)
- Course Code: N290PAPCORBM
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
17875 GBP
Annual Cost of Living: 12006 GBP
Application Fee: N/A
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