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Bachelor of Marketing (Psychology)

Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the underlying reasons behind consumer behavior. Combine principles from complementary disciplines to unlock creative marketing solutions, and graduate with a unique skill set that’s in demand across all industries.

Curious about what makes the mind tick?

Build skills in marketing, psychology, analytics, digital literacy, and business, and bring them all together to develop a deep understanding of human decision-making.

Get inside the mind of customers by learning about the psychological science behind consumer behavior. You’ll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behavior. Then, get practical experience translating these insights into influential marketing and communication strategies.

Importantly, you’ll be challenged to apply these skills in business contexts. Leverage the strong industry partnerships of Deakin’s Business School and School of Psychology to take part in work-integrated learning programs that give you the opportunity to:

get hands-on with emerging technologies and analytics tools
work on psychology-led marketing strategies in industry settings
complete research reports, presentations and projects that simulate real-world scenarios
create professional profiles and action plans to boost your employability.

These practical experiences are available to every student and are crucial in preparing well-connected, confident, and job-ready graduates.

Campus Information

Melbourne Burwood

The Melbourne Burwood Campus is Deakin’s largest. A short trip from Melbourne’s central business district, Burwood offers the perfect balance between city lifestyle and suburban comfort. On campus you will find impressive buildings and world-class facilities, a wide range of learning and social spaces, and a relaxed atmosphere. If you enjoy getting outdoors between classes, the Melbourne Burwood Campus also sits alongside parkland, which is great for walking, jogging and cycling.

Accreditation

Intakes

March
July

Application Processing Time in Days: 5

Application Process

Application Outcome

7 Days

Visa processing time

35 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Deakin offers you career support throughout your studies and beyond. We're here to help you explore your employment opportunities and equip you with the tools to secure your ultimate career.

Secure your ultimate career
Gain a competitive edge in the workplace with real?world expertise and practical skills in-demand from employers. We're committed to helping you become the most employable version of yourself. Using proven tools and techniques we’ll help boost your career IQ, arming you with the comprehensive knowledge you need to land that job and build a satisfying career. At Victoria’s #1 university for student support, you will get the assistance you need to succeed.^

Your careers and employment service
Prepare for the jobs of tomorrow with lifetime access to an award-winning university career service. DeakinTALENT empowers you to explore a broad range of career opportunities and build skills and experiences. Take the first step to shaping a career that aligns with your interests, values and skills.

PSW Opportunity

Melbourne Campus - 2 years of Post Study Work Permit
Geelong/ Warrnambool Campus - 3 years of Post Study Work Permit

Admission Requirement / Eligibility Criteria

India

(standard class XII) 65%

Mandatory student checks

Any unit which contains work-integrated learning, a community placement, or interaction with the community may require a police check, Working with Children Check, or another check.

Supporting documents

When you apply to Deakin, it’s important to attach all requested supporting documentation, otherwise, your application could be delayed or disallowed.

Remember, most documents need to be certified before you upload them, so give yourself plenty of time to get organized.

Examples of certified copies you’ll need to include:

award certificates
academic transcripts
formal identity papers (e.g. your passport).

Documents in languages other than English will need to be translated. If you’re applying for a scholarship, please also check the specific supporting documents for that application.

Deakin University

Burwood, Melbourne , Victoria ,Australia