Bachelor of Business Administration (BBA)

Our Westcliff Business Degree (Bachelor of Business – BBA) program, whether taught via an online or hybrid platform, leads undergraduate students onto the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology.

Equally important, we teach business from a global perspective. Our curriculum focuses on companies based both in the U.S. and abroad.

Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives.

The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment in entry-level positions in various industries of budgeting, accounting, payroll, personnel, computer systems, risk management, facilities planning, and management.

The performance outcomes which are required for the completion of the program include class participation, response to discussion questions, writing research papers, presentations, case study analyses, quizzes, mid-term and final examinations (Comprehensive Learning Assessments).

Areas of Concentration:

• Concentration in Information Technology
• Concentration in Finance
• Concentration in Human Resources
• Concentration in Digital Marketing
• Concentration in Sports Management
• Concentration in Entrepreneurship