BA (Hons) Degree in Fashion Design

Today’s fashion designers are catalysts of creativity, forming new trends, responding to consumer demands, industry developments and new technology, from initial design right through to the finished garment. Nurturing original style, this full time course trains highly skilled designers for the engaging fashion industry. Participants learn how to create collections from an accurate analysis of the market, the trends, materials and fabrics, as well as translating ideas and inspiration derived from any form, concept, or art, or simply from their own experiences, successfully combining a personal vision with industry needs, or brand design strategies.

The course moves through key aspects of illustration and graphic design techniques including the study of form, colour, pattern drafting and draping, and an accurate analysis of clothing manufacturing techniques. With a solid base in the fashion system participants are introduced to many aspects of the industry, not only in the principles of fashion business, brand identity, positioning and marketing, but also interpreting art and craft in fashion, production, retail, consumer habits, and trends.

Research approaches to creative and original product development are key throughout. Participants are encouraged to experiment with new approaches in the industry that are evolving today, including considering renewable and sustainable resources, innovative materials and new technologies, building an individual style and nurturing creative and professional abilities. Studies in heritage design and fashion culture provide the necessary skills to make a critical assessment of a brand’s or client’s lifestyle and legacy, while communication skills provide a professional approach in the negotiation and presentation of ideas to companies and new clients, accompanied by a professional portfolio of work. By the final year participants work as independent practitioners, and with the constant support of a faculty team of industry experts, they are encouraged to participate in international fashion talent competitions during the course.

A final graduation event or a fashion show introduces collections or portfolios to a selected audience of leading fashion experts, journalists, bloggers, designers and headhunters – a unique experience opening up industry networking and career opportunities.

For European schools only, this course forms the base of all three-year fashion design study pathways. With fashion design as the core subject, participants select from different pathways to specialize in a chosen area of interest, responding to individual creative flair and passion.

For Paris and London schools only, this course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).