BA (Hons) Business and Marketing

A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences, and a whole world of future career opportunities.

We’ve designed our course to get your career off to an incredible start. You’ll be able to study product innovation, consumer buyer behavior, and marketing planning as well as key modules on managing media and communications and market and social research. Marketing is creative, strategic, and hugely dynamic, spanning a whole range of jobs in advertising, social media, consumer insights, communications, market research, public relations, sales, brand management, product innovation, retail services, and the creative industries.

Study abroad

This course offers you the opportunity to study abroad through the University's study abroad program. Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme.

Work placement

As with all our courses students have the opportunity to complete a sandwich placement, which will usually last for one year. During this time you will be employed by the company and will subsequently be paid; for students on placement, salaries have ranged from £11,500 - £14000. In past years students have completed placements with:

• KPMG
• PricewaterhouseCoopers
• Clark & Co Accountants
• Lloyds TSB