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MA Marketing Communications

Marketing communications professionals increasingly need an integrated knowledge of advertising, public relations, direct marketing, and social and digital media in order to deliver relevant, clear and consistent messages to consumers, the public and stakeholders.

This new MA Marketing Communications course will offer you the opportunity to develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective. As such, you will be equipped with cutting-edge knowledge and skills to be agile in industry and to define new industry practice. You will also be exposed to new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling.

Campus Information

Talbot Campus

Talbot Campus is where the majority of our Faculties are located and is also where you'll find the main university facilities, such as The Sir Michael Cobham Library, the Student Centre and SportBU - a fully equipped sports centre and gym. There are many study spaces where you can work in groups or individually within the library and the Student Centre, as well as in the Purple Lounge.

Intakes

Application Processing Time in Days: 30

Application Process

CAS

7 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

This course will prepare you for a career in advertising, marketing, public relations, branding or any other marketing communications related field. As a graduate of this course you will:

Be equipped with the knowledge, skills and insights to contribute effectively as strategic practitioners or research practice
Acquire appropriate relevant transferable skills that will contribute to successful practice in the workplace
Be well-versed in a number of pervasive issues that shape and set the parameters for contemporary marketing communications practice
Be able to develop, implement and evaluate effective marketing communications programmes responsibly.

PSW Opportunity

2 years post study work visa

Admission Requirement / Eligibility Criteria

Entry requirements for Bangladeshi students

You need to have a Master’s degree from a recognized Bangladeshi institution, which should follow a three or four-year Bachelor's degree.

Entry requirements for Indian students

You need to have an Indian Bachelor's (Honours) degree from a recognized higher education institution in a relevant subject and to have met the minimum required grades.

Entry requirements for Nepalese

You need to have a Master’s degree, following a three-year Bachelor's degree, to apply for one of our postgraduate taught courses.

Entry requirements for Sri Lankan students

If you have been awarded a four-year Bachelor's degree by a recognized higher education institution in Sri Lanka, you can apply for a taught postgraduate degree at BU

Bournemouth University

Poole , England ,United Kingdom