Bachelor of Communication

This degree has been designed for students to develop skills to thrive in the media and communications industry. The programme focuses on media communication and marketing craft, along with critical thinking, creative media, content production, and professional practice. Students will have the opportunity to undertake collaborative real-world projects with students from other disciplines, and with industry.

The degree has pathways in Creative Media and Digital Marketing. A hybrid Screen Arts and Production pathway is also available.

Creative media
Students will develop skills in content creation, strategy and storytelling.

Students will learn:

• Writing and storytelling
• Journalism
• Photography
• Video production

Not only will students develop sound communication skills and understand how to gather, analyse and present data, they will also develop the technical skills to shoot and edit video and photography for multiple platforms, including produce podcasts. Students will hone their writing skills and creative eye to generate engaging, creative media that will address a brief and appeal to their intended audience.

Digital marketing
Students will gain confidence to be persuasive and think strategically. They will leverage digital channels such as search engines, social media, email, and websites to connect with specific audiences.

Students will learn:

• Brand strategy
• Social media strategy
• Campaign development
• Project management

Students will be able to connect appropriate content with a brand’s audience. The skills they learn in analysis will help them to understand how people tick. Students will generate creative briefs and campaign strategies for brands and direct the creation of content for marketing, advertising and storytelling. Day-to-day students will produce tailored content, manage campaigns, understand and manage web and social marketing, and evaluate analytics.