Strategic Branding and Stakeholder Communication MA with Integrated Placement

Overview
This course is no longer accepting applications for 2019 entry. The next entry is 2020.
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding and innovation-driven marketing.

Why study MA Strategic Branding and Stakeholder Communication with Integrated Placement at Middlesex University?
An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course highlights

• Learn from academics who are experts in the field of branding
• Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
• The integration of a stakeholder perspective into strategic brand management
• An innovative and diverse set of optional modules, including City, Region and Nation Branding and Innovation-Driven Marketing
• As part of this course, you can do an optional three month or one year industry placement.  Programmes with integral placements give you the opportunity to apply the skills you have learned throughout your studies in a practical environment. You will be earning a full time salary and will learn skills that can't be taught in a classroom at University. During the placement, you will be able to gain further insight into industrial practice that you can take forward into your individual project and into your future career.

Although the placement is not guaranteed, the University maintains links with a wide network of organisations who offer placement opportunities. The University will also provide you with full support to help you secure a placement, from job application to the interview.

In order to qualify for the placement period you must have passed all modules in the semesters preceding the placement. The placement will take place after you have completed all your modules and undertaken your final applied project.

Study Mode:- 12 months placement