Strategic Branding and Stakeholder Communication MA

Overview
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding and innovation-driven marketing.

Why study MA/PGDip/PGCert Strategic Branding and Stakeholder Communication at Middlesex University?
An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building,  and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course highlights

• Learn from academics who are experts in the field of branding
• Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
• The integration of a stakeholder perspective into strategic brand management
• An innovative and diverse set of optional modules, including City, Region and Nation Branding, and Innovation-Driven Marketing
• Our degree is accredited by the Chartered Institute of Marketing (CIM)