Strategic Marketing MSc with Integrated Placement
Overview
Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets
Why study the MSc Strategic Marketing with Integrated Placement at Middlesex University?
Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.
The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.
Course highlights
- Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation
- Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
- Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
As part of this course, you can do an optional three month or one year industry placement. Programmes with integral placements give you the opportunity to apply the skills you have learned throughout your studies in a practical environment. You will be earning a full time salary and will learn skills that can't be taught in a classroom at University. During the placement, you will be able to gain further insight into industrial practice that you can take forward into your individual project and into your future career.
Although the placement is not guaranteed, the University maintains links with a wide network of organisations who offer placement opportunities. The University will also provide you with full support to help you secure a placement, from job application to the interview.
In order to qualify for the placement period you must have passed all modules in the semesters preceding the placement. The placement will take place after the taught modules and before your final dissertation/applied project.
Study Mode:- 3 months placement
Intakes
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Admission Requirement / Eligibility Criteria
Qualifications
We accept the equivalent of the above qualifications from a recognised overseas qualification:
- A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
- An equivalent qualification accepted by the Academic Registry of the University, or
- A professional qualification deemed to be of an equivalent standard
Those without formal qualifications are welcome to apply, and may be required to come in for an interview. Additionally, these applicants will need to provide evidence of a minimum of three years of middle to senior management relevant experience. Applicants with a third class Honours degree can apply to the Enhanced version of the programme.
To find out more about the qualifications we accept from your country please visit the relevant support in your country page. If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest regional office for support.
Academic credit for previous study or experience
If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.
Visas and immigration
You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our visas and immigration page for further information.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year 03 Month
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Total Tuition Fee:
17300 GBP
Annual Cost of Living: 12006 GBP
Application Fee: N/A
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