Digital Marketing MSc
Overview
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
Why study MSc Digital Marketing at Middlesex University?
This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.
Course Highlights
- Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
- Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
- Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
- Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
- Our degree is accredited by the Chartered Institute of Marketing (CIM)
Intakes
- Jan
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Careers support for life
As a former Middlesex University student, you can use our Employability Service to access lifetime employability support.
free-of-charge recruitment service connects our students and graduates with employers who are looking for new talent. To view the latest vacancies exclusive to Middlesex students and alumni just register with MDXWorks.com.
on-campus employment team provide:
1:1 employment support – information, advice and guidance
Work experience and placement support
Dedicated Employability Advisers with specific sector knowledge
Employer engagement and networking opportunities
Real-world employer driven projects to help you develop your employability skills
Skills for Employment workshops
Paid, part-time opportunities through our Middlesex Unitemps Branch.
PSW Opportunity
- 2 Year post-study work Visa.
Admission Requirement / Eligibility Criteria
Qualifications
We accept the equivalent of the below qualifications from a recognised overseas qualification.
- Normally a second class honours degree or above in any discipline awarded by a UK University or a recognised overseas institution.
- A professional qualification of an equivalent standard is acceptable
- You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.
To find out more about the qualifications we accept from your country please visit the relevant Support in your country page. If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.
Visas and immigration
You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.
International students who require a Tier 4 Student Visa to progress on a course at Middlesex University must apply for study on a full-time basis. However, this course is offered part-time so you are eligible to apply on a part-time basis.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
16500 GBP
Annual Cost of Living: 12006 GBP
Application Fee: N/A
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