MSc Fashion and Lifestyle Marketing
A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle.
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Careers and employability
Whether you have a fixed career path in mind or are open to exploring your options, at GCU you will be encouraged to engage in career development activities from day one of your studies. Our focus on employability means that you can be confident that your experiences at GCU will give you the best possible start for your future career.
Internships and Placements
Get ahead in the world of work with an industrial placement. Thanks to our strong business partnerships and cutting-edge applied research activities, we can offer you a wide variety of opportunities from short internships to year-long paid placements. More than half of our undergraduate programmes offer placements as part of the degree. See the progression tables on pages 39 and 43 to find out which degrees you can progress to that offer a placement.
Careers Services
- We offer a full range of professional support designed to help you to manage your own career development.
- Employer presentations and seminars, where you can meet, learn from and network with potential employers.
- Help securing part-time jobs and volunteering work to develop your skills and CV.
- Support securing internships and placements to provide you with the experience and skills employers demand.
- Access to Job Search: an online database used by thousands of employers to advertise vacancies both during your studies and upon graduation.
- Advice on opportunities to study abroad or as part of a global exchange.
- Career clinics provide one-to-one appointments with a professional career adviser
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
Entry Requirements
Bangladesh
2 year Master's degree plus a 2 year Bachelor Degree successfully completed a Bachelor (Honours) degree of at least three years duration, followed by a Masters degree of one or two years duration. Degrees must be from a recognised institution in Bangladesh
First class
India
3 year Bachelor Degree
60%* *Exceptions (Prestigious Universities): University of Delhi/Kolkata/Pune require 55%+
International Qualifications
- XII standard at 70% or higher
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Typical Entry Requirements
UK honours degree 2:2 (or equivalent).
English Language
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year 04 Month
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Total Tuition Fee:
18000 GBP
Average Cost of Living: 17796 GBP /year
Application Fee: N/A