Marketing Management BA (Hons)

Looking to join a graduate training scheme or land a graduate job in marketing? This course combines broad-based business modules with specialist studies in marketing management that run throughout the course and represent around 50% of the degree. Specialist topics include marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing.

The course lasts a compulsory four years as you’ll undertake a year-long work placement between your second and final years. Alternatively you can choose to take an international experience by studying in another country as an alternative to the placement. In the final year you’ll either undertake a dissertation in an area of marketing management or tackle a consultancy project as part of a team, addressing a genuine need of a client.

The course features three separate opportunities to shape your learning journey by selecting from optional modules such as digital marketing, business-to-business marketing, multichannel marketing and sport / fashion / music marketing. We have recently re-designed the course to be aligned with the standards of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).