MSc in Marketing

Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills, and contemporary marketing tools. The program provides students with extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.

Key features of the program

• Weekday classes between 18:00 – 22:00, twice or three times per week on average.
• A 14-month program
• 13 core modules and 4 workshops
• Assessment: group reports/presentations, case study analysis, mid-term tests, final exams
• Dissertation or Internship or Elective courses
   

The MSc in Marketing Is Designed for:

• Recent university graduates who want to launch a career in marketing and deepen their knowledge of the field.
• Working professionals with an interest in and commitment to marketing, aiming to advance their careers in this field.
• Individuals seeking to (a) enhance their knowledge in digital marketing tools (b) employ marketing analytics o develop marketing consulting skills and (c) advance their critical thinking around marketing to foster marketing accountability in their organizations