BA (Hons) in Digital Marketing
Intensive, interactive and hands-on, digital marketing is the new way of connecting with consumers. It is critical to the evolving world of technologies, platforms, consumer dynamics, businesses, and brands.
Combining traditional marketing theory, practice and digital tools, students learn how businesses can reach, connect and promote their products to a larger audience using a diverse range of digital marketing tools and strategies. In this fast-paced sector, digital marketing professionals are in high demand.
What will I do?
- Get practical skills in web building and various social media platforms.
- Critically evaluate a variety of online business models.
- Develop an online marketing strategy for a business idea.
- Evaluate customer relationship management in a digital and non-digital business context.
- Work on “real world” business scenarios to develop appropriate sales, CRM and digital marketing campaigns.
- Think critically in light of social, cultural, philosophical and ethical business issues as they relate to digital business.
Intakes
- Feb
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Thank you for your interest in employment opportunities with Dún Laoghaire Institute of Art, Design + Technology (IADT). By way of general information please note the following:
1. When vacancies become available for permanent whole time and long term temporary whole time posts, as well as contract and pro-rata part-time posts, they are filled by way of public competition or in accordance with such rules as may be agreed from time to time. Notice of public competitions is placed in one of the national newspapers, currently Irish Times on Friday and / or Sunday Independent as well as on our web site. Applications for such vacancies must be submitted securely online. Completing and submitting an online application form takes time and our guidelines (4 below) should assist you in planning and preparing your submission.
2. Short term, temporary and part time vacancies arise from time to time. These may be published on our website, in local newspapers or circulated to agencies including FÁS, local Colleges of Further and Higher Education, etc. Alternatively the Institute may invite individuals from a panel of unsolicited curriculum vitae (CVs) maintained on an ongoing basis to attend for interview. Unsolicited CVs are acknowledged by the HR Office on receipt. They are retained on file for a period of one year from date of receipt following which they are shredded in accordance with our records management policy.
3. If applying for a vacancy please click on and review IADT’s recruitment terms and conditions and Equal Opportunities Policy.
4. When applying online for a particular vacancy please:
(a) allow yourself adequate time to ensure that your completed application is submitted not later than the closing time (GMT) and date specified in the advertisement for the post. Late applications will not be processed.
(b) Note that having commenced the online application process it is still possible to review your application and amend details later by clicking on the link ‘save for later’ in the last section of the online application form. Once however you click on the link ‘apply’, the application is submitted and cannot be revised later.
Admission Requirement / Eligibility Criteria
- Course Code: DL840
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
40500 EUR
Annual Cost of Living: 10500 EUR
Application Fee: N/A
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