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Marketing MSc

Marketing impacts upon every aspect of our lives - the products we buy, the retail stores we visit and the websites we browse. Marketers can have a profound impact on society, the economy, the environment, and culture. It is an exciting, challenging and nuanced discipline set against a changing and dynamic backdrop.

This program aims to develop knowledgeable, professional marketing postgraduates. It is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Graduate Gateway program. We have a dedicated careers team within the department to offer career support. As the UK’s longest established marketing faculty, we have a large and very active alumni network. You will be able to take advantage of this professional and social network during your time as a student and beyond.

We supply the skills and knowledge to graduates who haven’t studied marketing before. You will learn about the global issues facing firms, markets, and consumers. We will explain how markets work and introduce you to the theories, tools, and techniques that can connect and shape those markets. In the final term, you will work in pairs or groups of three on a ‘deep dive’ dissertation, working for a client. You will explore solutions to a problem and present and develop your findings.

Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The program provides an ideal springboard to marketing-related careers both client-side and agency-side. Our graduates now work in companies such as Reckitt Benckinser, MediaCom, AMV BBDO. Some choose to pursue a Ph.D. in Marketing to further develop their knowledge.

Intakes

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Access help and advice, search for opportunities, see what events are taking place, apply for the Lancaster Award, explore further study options and other pathways to your future career.

Careers and Employability is open. All of our services are now available remotely.

You can book telephone or video appointments with our Careers Team, attend online workshops, send us a query and access all of our resources online. Information on how to access all of our services is available via this link.

International students bring a wealth of experience to the University and can offer a valuable insight into global careers. Support for international students is available from Lancaster University Careers Service.

PSW Opportunity

PSW is 2 years

Admission Requirement / Eligibility Criteria

Bachelor's degree at least 3 years in length with at least 60% overall, with at least 55% in each year (year 2 onwards)*.

Indian Standard XII English at 80% or above

English language requirements for the majority of our Master courses:

IELTS Academic test (UKVI Approved) with an overall score of at least 7.0, with a minimum of 6.0 in each element; or
IELTS Academic test (Other Centres) with an overall score of at least 7.0, with a minimum of 6.0 in each element; or
Pearson PTE Academic with a score of at least 65 and a minimum of 50 in each component of the test; or
ToEFL IBT with an overall score of at least 94, with a minimum of 19 in reading, 19 in listening, 19 in speaking and 22 in writing

The English language requirements for PhD:

IELTS Academic test (UKVI Approved) with an overall score of at least 7.5, with a minimum of 6.0 in each element; or
IELTS Academic test (Other Centres) with an overall score of at least 7.5, with a minimum of 6.0 in each element; or
Pearson PTE Academic with a score of at least 73 and a minimum of 50 in each component of the test; or
ToEFL IBT with an overall score of at least 102, with a minimum of 19 in reading, 19 in listening, 19 in speaking and 22 in writing

Lancaster University

Lancaster , England ,United Kingdom