Fashion Marketing BA (Hons)

Developed for the fashion industry and delivered by academics with real experience from the field, you will explore the theories and creative concepts behind global fashion marketing with an emphasis on the needs of a new digital era. You will gain a wider understanding of marketing as a business function, whilst learning to use various techniques that make fashion brands stand out and remain popular in a fast-paced, highly competitive market.

We offer you a balanced mix of academic and creative challenges through the York campus in addition to unique opportunities offered by our London campus, with strong industry links. We provide you with highly desirable professional skills to give you an advantage when you graduate. We do this by flexible, reactive delivery that is responsive to industry demands. Our innovative approach includes the development of content creation skills, skills in exploiting the potential of social media, transforming consumer insights, and managing creativity across disciplines in the industry. We will prepare you for those digitally savvy consumers that are disrupting and transforming global fashion markets.

Program Available At (Campus) - York campus