BA (Hons) Advertising and Marketing
Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver impactful national and international campaigns are highly sought after.
The BA (Hons) Advertising and Marketing degree at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society. Students are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives.
The course introduces students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.
In the first year of this degree, the programme aims to introduce students to some of the key themes in advertising and marketing, including the analysis of business data, the evolving art of management, and the principles of marketing.
In the second year, this course explores concepts and processes such as buyer behaviour, market research, and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing and advertising.
The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose this route do not pay tuition fees for that year but will be required to cover their travel, accommodation, and general living costs. Students are expected to source their own placement, but tutors can provide support during the process if required.
There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes.
Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.
It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.
Campus Information
Brayford Pool campus
Our stunning Brayford Pool campus is situated in the city centre with academic buildings, accommodation, shops, restaurants and cinema all within walking distance.
Intakes
- Sep
Application Processing Time in Days: 14
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Studying Advertising and Marketing at Lincoln can lead to careers in communications, marketing, market research, and project management. Previous graduates have taken up roles in agencies including Ogilvy, Airbus, Bosch, Enterprise, Sky, and Sony.
PSW Opportunity
UK has announced 2 years PSW to 2021 graduates.
Admission Requirement / Eligibility Criteria
United Kingdom
GCE Advanced Levels: BBC
International Baccalaureate: 29 points overall
BTEC Extended Diploma: Distinction, Merit, Merit
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may be considered.
The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.
We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
Bangladesh
Prospective students require one of the following qualifications for entry onto year one of a Bachelor’s degree:
- Successful completion of the International Baccalaureate (IB) with between 27 and 34 points.
- Successful completion of three A Levels
- Successful completion of a recognized International Foundation Year program
Advanced Entry (Undergraduate)
Depending on your academic background and intended course of study, it may be possible to apply for advanced entry into year 2 or 3 of a University of Lincoln undergraduate course.
English Language Requirements
- IELTS 6.0 (with no less than 5.5 in each band score). Please note that some courses require a higher IELTS score.
India
Students require one of the following qualifications for entry into year one of an undergraduate degree:
- A minimum of 70% in the Standard XII awarded by CISCE or CBSE (for courses requiring IELTS 6.0)
- A-Level qualifications.
- Between 27 and 34 International Baccalaureate (IB) points depending on the course, you wish to apply for
Advanced Entry (Undergraduate)
Depending on your academic background and intended course of study, it may be possible to apply for advanced entry into year 2 or 3 of a University of Lincoln undergraduate course.
English Language Requirements
Prospective students require one of the following qualifications:
- A minimum of 70% in the Standard XII awarded by CISCE or CBSE (for courses requiring IELTS 6.0). These qualifications should usually have been completed no more than 5 years before enrolling at the University of Lincoln. However, this requirement will usually be waived for applicants who achieved the required High School English grade and subsequently completed a degree in their home country that was taught fully in English. An official letter from the previous institution, confirming that the degree was taught in English, may be required.
- IELTS 6.0 (with no less than 5.5 in each band score). Please note that some courses require a higher IELTS score.
Nepal
Advanced Entry (Undergraduate)
Depending on your academic background and intended course of study, it may be possible to apply for advanced entry into year 2 or 3 of a University of Lincoln undergraduate course.
English Language Requirements
Prospective students require the following qualifications:
- IELTS 6.0 (with no less than 5.5 in each band score). Please note that some courses require a higher IELTS score.
Pakistan
Prospective students require one of the following qualifications for entry into year one of an undergraduate degree:
- Between 27 and 34 International Baccalaureate (IB) points depending on the course you wish to apply for.
- Successful completion of an Associate Degree with a minimum grade of 60%
Advanced Entry (Undergraduate)
Depending on your academic background and intended course of study, it may be possible to apply for advanced entry into year 2 or 3 of a University of Lincoln undergraduate course.
English Language Requirements
- English language requirements vary by program although typically range from IELTS 6.0 – 7.0 (or equivalent).
Students who do not meet the above English language requirements may be eligible for entry onto a Pre Sessional English and Academic Study Skills (PEASS) course.
Sri Lanka
Students require one of the following qualifications for entry into year one of an undergraduate degree:
- Between 27 and 34 International Baccalaureate (IB) points depending on the course you wish to apply for.
- A-Level qualifications: Specific information on A-Level requirements can be found on individual undergraduate course pages.
- Sri Lankan General Certificate of Education (Advanced Level)
- National Diploma
Advanced Entry (Undergraduate)
Depending on your academic background and intended course of study, it may be possible to apply for advanced entry into year 2 or 3 of a University of Lincoln undergraduate course.
English Language Requirements
- IELTS 6.0 (with no less than 5.5 in each band score). Please note that some courses require a higher IELTS score.
- Course Code: PN25
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
42300 GBP
Annual Cost of Living: 9207 GBP
Application Fee: N/A
Similar Programs
- BA (Hons) Business with English at University of Lincoln
- BA (Hons) International Accounting at University of Lincoln
- BA (Hons) Sports Business Management at University of Lincoln
- BA (Hons) Marketing Management at University of Lincoln
- BSc (Hons) Logistics Management (open) at University of Lincoln
- BA (Hons) International Tourism Management at University of Lincoln