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De Montfort University

Leicester , England ,United Kingdom

Strategic and Digital Marketing MSc

This is a specialist master's degree for students with previous qualifications in marketing and/or substantial marketing experience. If you have no previous marketing qualifications or experience you should consider our Marketing Management MSc which is our career entry course.

 

Intakes

  • Sep

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.

Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications.

PSW Opportunity

2 Years PSW is applicable after the course.(Bachelors & Masters only)

 

Admission Requirement / Eligibility Criteria

Entry criteria

Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.

Applicants typically require 45 credits, or equivalent, in marketing to receive an offer for this course. Applicants with no marketing experience or fewer than 45 credits should apply for our Marketing Management MSc.

Applicants with no formal qualifications but with significant business experience will be considered on an individual basis. 

Students with the CIM PG Diploma qualification can also take advantage of the CIM top-up scheme. This gives 60 credits exemptions from the taught modules on the MSc.

India

  • A Bachelor's degree with 50%-60%, depending on the university you have studied and the course you are applying for.

Some courses have additional entry criteria such as a portfolio, work experience or require you to have a degree in a related field.

Sri Lanka

  • A Bachelor’s degree with GPA 3.0 (out of 4.0) for courses requiring a  2:2 classification, and GPA 3.3 (out of 4.0) for courses requiring a 2:1 classification.

Bangladesh

  • 4 year Bachelor degree from BUET with a minimum of 55% or GPA 2.75/4.0 OR 4 year Bachelor degree from a well recognized university with a minimum of 60% or GPA 3.0/4.0