MSc in Marketing Practice
The MSc in Marketing Practice is an intensive masters programme offering students the unique opportunity to gain experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school. Students work as “marketing advisors” in the Marketing Development Programme (MDP), providing business marketing solutions to a range of companies, from start-ups and non-profit organisations to large multinational companies.
Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from industry specialists and managers. Projects include research, marketing and digital strategies to plan implementation and events. The duality of both learning and applying this knowledge to the real work with clients, sets both the course and students apart.
Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally in skills including communication, project management, problem solving, teamwork and client management. Students are linked to a strong global alumni community providing the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.
The course is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career. The course transforms students into competent marketing professionals, through the development of both professional and personal skills.
Intakes
- Jan
- May
- Sep
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
UCD Careers Network joins the dots between your time at University and your future career
If you are a UCD student based on the Belfield campus, or a recent graduate (up to two years after graduation), you can book a 20 minute 1-2-1 consultation with one of our Belfield based Career & Skills Consultants to:
- talk about your options
- get advice on an application
- prepare for interview
- cover anything else career-related
If you are a Smurfit Graduate School of Business student or recent graduate, you can make a 30 minute consultation appointment with one of the Smurfit Careers Network team, based on the Blackrock campus.
Current and recently graduated, UCD Graduate Researchers (PhDs and Research Masters students), can book a 60 minute appointment with a dedicated Career & Skills Consultant to discuss:
- Individual Career Planning
- Academic and non-Academic Career Options
- Job Applications
- Interviews and Presentations
PSW Opportunity
2 years
Admission Requirement / Eligibility Criteria
Graduate Taught Programmes
The normal requirement is a recognised bachelor’s degree at second class honours, grade one (2:1), or equivalent. Applicants should check the programme specific requirements as some degrees may require a higher standard for entry. For applicants who do not have the required minimum academic entry standard, a year-long qualifying course, such as a Higher or Graduate Diploma, may be available in some cases.
English Language Requirement
Graduate Taught and Graduate Research programmes in UCD are taught in English. Applicants must meet the minimum University English language proficiency requirements. In the case of IELTS Academic Version, a minimum score of 6.5 is required with not less than 6.0 in any strand. Please note, some courses may require a higher standard for entry. Please check the entry requirements of the course that you intend to apply for.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 11 Month
-
Total Tuition Fee:
21520 EUR
Annual Cost of Living: 10500 EUR
Application Fee: 50 EUR
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