MSc in Marketing
This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.
Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.
The MSc in Marketing at UCD equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.
Intakes
- Jan
- May
- Sep
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
UCD Careers Network joins the dots between your time at University and your future career
If you are a UCD student based on the Belfield campus, or a recent graduate (up to two years after graduation), you can book a 20 minute 1-2-1 consultation with one of our Belfield based Career & Skills Consultants to:
- talk about your options
- get advice on an application
- prepare for interview
- cover anything else career-related
If you are a Smurfit Graduate School of Business student or recent graduate, you can make a 30 minute consultation appointment with one of the Smurfit Careers Network team, based on the Blackrock campus.
Current and recently graduated, UCD Graduate Researchers (PhDs and Research Masters students), can book a 60 minute appointment with a dedicated Career & Skills Consultant to discuss:
- Individual Career Planning
- Academic and non-Academic Career Options
- Job Applications
- Interviews and Presentations
PSW Opportunity
2 years
Admission Requirement / Eligibility Criteria
Graduate Taught Programmes
The normal requirement is a recognised bachelor’s degree at second class honours, grade one (2:1), or equivalent. Applicants should check the programme specific requirements as some degrees may require a higher standard for entry. For applicants who do not have the required minimum academic entry standard, a year-long qualifying course, such as a Higher or Graduate Diploma, may be available in some cases.
English Language Requirement
Graduate Taught and Graduate Research programmes in UCD are taught in English. Applicants must meet the minimum University English language proficiency requirements. In the case of IELTS Academic Version, a minimum score of 6.5 is required with not less than 6.0 in any strand. Please note, some courses may require a higher standard for entry. Please check the entry requirements of the course that you intend to apply for.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
21250 EUR
Annual Cost of Living: 10500 EUR
Application Fee: 50 EUR
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