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University College Dublin

Dublin , Dublin ,Ireland

MSc in Digital Marketing

The vision of the MSc in Digital Marketing is to be a fiercely modern, relevant, and rigorous course graduating the best marketers in the country who are experts in both marketing as a field and digital marketing, specifically, and are hired at the top business companies in Ireland and around the world. This Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace. It is open to Irish and international business graduates (or related areas), who want to improve their digital skills, be industry-ready and find exciting jobs in the digital capital of Europe.

The close association between UCD Smurfit School, Dublin and the world’s leading digital marketing companies offers students and professionals on the course a great opportunity to gain experience from the best in the industry.

Course content is delivered by a team comprising leading academics from the field and top professionals from global internet companies.

Intakes

  • Jan
  • May
  • Sep

Application Processing Time in Days: 20

Application Process

Conditional/Unconditional Offer Letter
20 Days
Visa Process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

UCD Careers Network joins the dots between your time at University and your future career

If you are a UCD student based on the Belfield campus, or a recent graduate (up to two years after graduation), you can book a 20 minute 1-2-1 consultation with one of our Belfield based Career & Skills Consultants to:

  • talk about your options
  • get advice on an application
  • prepare for interview
  • cover anything else career-related

If you are a Smurfit Graduate School of Business student or recent graduate, you can make a 30 minute consultation appointment with one of the Smurfit Careers Network team, based on the Blackrock campus.

Current and recently graduated, UCD Graduate Researchers (PhDs and Research Masters students), can book a 60 minute appointment with a dedicated Career & Skills Consultant to discuss:

  • Individual Career Planning
  • Academic and non-Academic Career Options 
  • Job Applications
  • Interviews and Presentations
All appointments can be booked via CareersConnect.

PSW Opportunity

2 years

Admission Requirement / Eligibility Criteria

Graduate Taught Programmes

The normal requirement is a recognised bachelor’s degree at second class honours, grade one (2:1), or equivalent. Applicants should check the programme specific requirements as some degrees may require a higher standard for entry. For applicants who do not have the required minimum academic entry standard, a year-long qualifying course, such as a Higher or Graduate Diploma, may be available in some cases.

English Language Requirement

Graduate Taught and Graduate Research programmes in UCD are taught in English. Applicants must meet the minimum University English language proficiency requirements. In the case of IELTS Academic Version, a minimum score of 6.5 is required with not less than 6.0 in any strand. Please note, some courses may require a higher standard for entry.  Please check the entry requirements of the course that you intend to apply for.