Master of Business management with specialisation in Digital Marketing & Communication

Program Available at Apeldoorn Campus

This exciting Master of Business Management, specialized in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However, the degree program also has a real practical approach in its design - through project weeks, professional inquiry and a module of professional-based learning in which students complete a short work placement often linked directly to their final project. The program offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalization, society & culture students the program will enable students to further develop their deeper knowledge of business management and administration.

The specialization in Digital Marketing & Communication specifically looks at the impact of the fast-changing ‘connected’ world of internet use, smartphones, apps, and social media. Many companies and organizations have completely changed their approach to advertising and adapted their marketing strategies - not only to these new ways of communicating with customers and stakeholders but however also to the actual method and perception of marketing & communication in a digital age.