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Dublin Business School

Dublin , Dublin ,Ireland

BA (Hons) in Marketing

This programme focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing, digital marketing and specifically event management in a marketing context. The degree aims to develop learners' knowledge of the theory, as well as practice of marketing, necessary for them to secure employment and perform in the areas of marketing in a broad range of employment environments with special focus on event marketing, event management, and the events marketing industries. 

- Provide learners with knowledge and understanding of the fundamental theories and concepts and methods of business.
- Develop an in?depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
- Analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
- Develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams.
- Cultivate key personal attributes, self?awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
- Develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment. 

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 20

Application Process

Study Contract
10 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Dublin Business School (DBS), is Ireland’s largest independent third-level college and provides a wide range of undergraduate, postgraduate, executive and professional programmes. The School is part of Kaplan Inc., the education division of The Graham Holdings Company and a leading international provider of higher education, professional development and lifelong learning programmes.

We are dedicated to being a college helping our students to build futures and providing outstanding educational services. Join our staff community and enjoy a friendly and stimulating modern college. We value and respect our staff, and involve them in decision-making processes. Promoting equality of opportunity, openness, freedom of expression and social responsibility are key to our success.  In return for your outstanding contribution, we offer competitive pay and many benefits.

PSW Opportunity

2 years post study work visa

Admission Requirement / Eligibility Criteria

HONOURS BACHELOR DEGREES (LEVEL 8)
Leaving Certificate
Under the new Common Points Scale for Leaving Certificate 2019, applicants must obtain a minimum of 2H5’s and 4 O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further details. 

A-Levels/GCSE
Applicants must obtain a minimum of four GCSE passes at grade C to include Maths and English plus two A-level passes at grade C or higher.

BTEC
Students applying for any QQI (formerly HETAC) honours/ordinary degree or higher certificate must have obtained a minimum of a BTEC National Diploma in a cognate area.

FETAC Applicants
Minimum entry requirements for graduates of FETAC Level 5 awards is a full FETAC award which includes a Distinction grade in at least three modules. A full FETAC award normally consists of eight modules. A record of achievement does not meet minimum entry standards. Further details can be obtained from the Admissions Office. 

Mature Applicants
If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

English Language Requirement
For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 6.0 or equivalent to qualify for admission to the Honours Degrees (level 8 programmes).

ORDINARY BACHELOR DEGREES (LEVEL 7)
Leaving Certificate
Under the new Common Points Scale for Leaving Certificate 2019 applicants must obtain a minimum of 5O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further details
Using the old pre 2017 grading scheme, applicants must have obtained a minimum of Grade D3 in five ordinary level subjects, including a language. The Maths requirement for some degree programmes is a minimum of a D3 grade.  Individual course details will outline specific entry requirements. Please ensure to check the exact details for the course of your choice.

A-Levels
Applicants must obtain four GCSE passes at grade C to include Maths and English plus one pass at A-level.

FETAC Applicants
Minimum entry requirements for graduates of FETAC Level 5 awards is a full FETAC award. A full FETAC award normally contains 8 modules. A record of achievement does not meet these minimum entry standards. Further details can be obtained from the Admissions Office.

Mature Applicants
If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

English Language Requirement
For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 6.0 or equivalent to qualify for admission to Ordinary Degrees (Level 7 programmes).

HIGHER CERTIFICATES (LEVEL 6)
Leaving Certificate
Under the new Common Points Scale for Leaving Certificate 2019 applicants must obtain a minimum of 5O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further details.

Using the old pre 2017 grading scheme, applicants must have obtained a minimum of Grade D3 in five ordinary level subjects, including a language. The Maths requirement for some degree programmes is a minimum of a D3 grade.  Individual course details will outline specific entry requirements. Please ensure to check the exact details for the course of your choice.

A-Levels
Applicants must obtain four GCSE passes at grade C to include Maths and English plus one pass at A –level. 

FETAC Applicants
Minimum entry requirements for graduates of FETAC Level 5 awards is a full FETAC award. A full FETAC award normally contains 8 modules. A record of achievement does not meet these minimum entry standards. Further details can be obtained from the Admissions Office.

Mature Applicants
If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

English Language Requirement
For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 5.5 or equivalent to qualify for admission to Higher Certificates (Level 6 programmes).

Points Calculation
Selection of CAO applicants will be made on the basis of points. Your points will be calculated by adding together the points scored in the best of six subjects in a single sitting of the Leaving Certificate. The results of two sittings at Leaving Certificate (or equivalent examination) can be combined for the purposes of meeting the subject requirements for minimum entry.

Deferrals
If an applicant is offered a place on a course through the CAO, it is possible to defer entry for one year but only in accordance with the procedure outlined in the CAO Handbook.

Disabilities
Dublin Business School welcomes applications from students with disabilities. We make every effort to provide facilities, where possible. It is advisable that students contact the college well in advance of application outlining any particular facility or support, which they may need in the course of their studies.

A-Level
A - 170

B - 140

C - 100

D - 70