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Marketing, BA (Hons)

The BA (Hons) Marketing course is a fully up-to-date course that allows you to immerse yourself in the very latest thinking and practice within the exciting world of marketing. The design of the course has been informed by the research expertise and industry experience of the Course Team, as well as by consultation with the marketing, advertising and media industries nationally and internationally.

The course delivers a comprehensive set of modules providing the skills required to practise marketing with confidence and flair. The course structure provides the opportunity to tailor your course to fit your interests and career aspirations, with streams dedicated to consumer psychology/branding, digital marketing and marketing communications.

You may select the option of a year in industry with a marketing placement in the UK or abroad. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within the global marketing industry.

Real-life agency work or an internship experience in your final year provides you with essential practical marketing experience that will give you a competitive edge in the graduate job market.

The course offers a stimulating blend of marketing theory and real-life applied marketing, preparing you for working in an agency or an in-house marketing department. Importantly, the course recognises the current strong trend towards self-employment and provides the skills set for a self-employed marketer. The course provides a learning environment where students can develop into responsible marketers, who appreciate the impact of marketing upon a range of stakeholders and who are fully aware of issues associated with corporate social responsibility and sustainability.

Campus Information

Preston

There are a variety of different ways you can access our Preston city campus, whether by rail, road or air. Preston is well served by the M6 motorway both north and south and excellent cross country rail links. There are also two major international airports in Manchester and Liverpool John Lennon.

Intakes

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Keep in Touch

UCLan Careers offers free *life-long access to all Careers' resources to all UCLan Graduates, so even if you don't need us right now, we will always be here for you.

Stay Social

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Graduate Webinars

Careers offer graduate webinars on a range of different topics, from CV's to sector specific skills

PSW Opportunity

2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Undergraduate – Year 0 - 72 Tariff Points

50% overall score
Where a specific subject is required for entry to the degree programme, 55% must be achieved in this subject

65% in Year 12 English*
Or
65% average grade in Year 11 and Year 12 English provided Year 12 is not below 60%
Or
Standard English language requirements – IELTS 6.0 or equivalent

Undergraduate - Year 1 Entry 112 Tariff Points

58% from listed boards (The All Indian Senior School Certificate awarded by the Central Board of Secondary Education (CBSE), or The Indian School Certificate (ISC) awarded by the Indian Council for School Examinations (ICSE), or a recognised Indian State Education Board, such as the West Bengal, Tamil Nadu, Maharashtra and Karnataka Education Boards

60% from other boards, not listed above.

Where a specific subject is required for entry to the degree programme, 58% must be achieved in this subject

65% in Year 12 English *
Or
65% average grade in Year 11 and Year 12 English provided Year 12 is not below 60%
Or
Standard English language requirements – IELTS 6 or equivalent

Our typical offer is 104-112 UCAS Points. We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable), together with your application as a whole, including work experience and your personal statement. General Studies are accepted.

BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction, Distinction*
Pass Access Course: 106-112 UCAS Points
International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths and English or equivalent

University of Lancashire

Preston , England ,United Kingdom