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BA (Hons) Marketing

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (The Complete University Guide 2019; 2020; 2021). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare you for the rapidly-shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 90% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

Please note that changes to the content of the Marketing course will be implemented beginning in September 2020. For details please see the course details tab.

Intakes

Application Processing Time in Days: 7

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Good Marketing courses open the door to a wealth of job opportunities, and a degree in Marketing is becoming increasingly valuable as the range of promotional outlets and techniques available to businesses continues to evolve. Marketing graduates from the University of Stirling have started their careers in some of the following roles:

Digital Marketing Manager, Tesco Bank
Marketing and Sales Executive, Scottish Media Group
UK Retail Marketing Graduate Programme, RBS
Sales and Services Assistant, Intelligent Finance

Examples of recent Marketing graduates’ current roles include:

marketing and communications specialist
search engine optimisation Specialist
marketing manager
marketing analyst
digital marketing manager
merchandising manager
project manager
product marketing manager
games and digital marketing
category manager

Other graduates have forged careers with some of the following organisations:

Adidas
Heineken
BBC
Nestle
Arsenal F.C.
Hewlett Packard

PSW Opportunity

2 years of PSW available after completion of Degree program

Admission Requirement / Eligibility Criteria

India

Year 1 entry – Four-year honours
Direct Entry to 1st Year:

Year 12 Grade – cumulative score of 65% and above.

Year 2 entry – Three-year honours
Advanced Entry to 2nd Year:

Year 12 Grade – cumulative score of 75% and above. Advanced entry is possible on a range of courses. Student applications will be considered on a case by case basis.

Please note that advanced entry options for students who have scored 35 in the International Baccalaureate or GCE A-Levels ABB in one sitting will also be considered on a case by case basis.

Nepal

Year 1 entry – Four-year honours
The University welcomes applications from students who have successfully completed the HSC Year 12, with a minimum of 75%.

Sri Lanka

Year 1 entry – Four-year honours
The University welcomes applications from students holding BBC at A level for entry to most undergraduate programmes. Please note that some programmes may also stipulate subject specific entry criteria.

For More Information Please Connect Our PSA Counselor

University of Stirling

Stirling , Scotland ,United Kingdom