International Marketing is a programme that develops your ability to address contemporary marketing challenges. Issues such as digitalisation, globalisation and the rapid rate of change highlight the importance of an international setting and make renewal a central theme.

The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalisation of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

Tuition fees do NOT apply for EU/EEA citizens or exchange students.

FOR MORE INFORMATIONS PLEASE VISIT BELOW LINK :-
https://ju.se/en/study-at-ju/our-programmes/master-programmes/international-marketing.html