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University of Lancashire

Preston , England ,United Kingdom

Digital Marketing, BA (Hons)

BA (Hons) Digital Marketing is an exciting course, which looks to challenge you with a forward-thinking curriculum that will future-proof graduates in the ever-changing world of digital marketing.

A flexible course and range of module options allows you to customise your degree and specialise your learning for your chosen career path, digital, content and SEO.

Real-life agency work or internship experience in your third year provides you with practical experiences that will give you a head start in entering the job market after graduation.

You may select the option of a year in industry with a marketing placement in the UK or overseas. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within a global marketplace.

We offer you an exciting blend of real-life experience underpinned by academic rigour to make you ready for the industry, be that in an agency, in-house or setting up as your own boss. We aim to produce industry-tested marketers who are enterprising, responsible and ethical.

Using guest lectures, case studies and engagement with the digital businesses you will engage with the digital industry from day one in order to bring theory to life. In recent years students have visited agencies/businesses all over the UK, Sweden and China in order to experience marketing practice first-hand. You will be given the latest tools to do the job in a skilful balance of creative and technical modules.

Campus Information

Preston

There are a variety of different ways you can access our Preston city campus, whether by rail, road or air. Preston is well served by the M6 motorway both north and south and excellent cross country rail links. There are also two major international airports in Manchester and Liverpool John Lennon.

Intakes

  • Sep

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Keep in Touch

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Graduate Webinars

Careers offer graduate webinars on a range of different topics, from CV's to sector specific skills

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Undergraduate – Year 0 - 72 Tariff Points

50% overall score
Where a specific subject is required for entry to the degree programme, 55% must be achieved in this subject

65% in Year 12 English*
Or
65% average grade in Year 11 and Year 12 English provided Year 12 is not below 60%
Or
Standard English language requirements – IELTS 6.0 or equivalent

Undergraduate - Year 1 Entry 112 Tariff Points

58% from listed boards (The All Indian Senior School Certificate awarded by the Central Board of Secondary Education (CBSE), or The Indian School Certificate (ISC) awarded by the Indian Council for School Examinations (ICSE), or a recognised Indian State Education Board, such as the West Bengal, Tamil Nadu, Maharashtra and Karnataka Education Boards

60% from other boards, not listed above.

Where a specific subject is required for entry to the degree programme, 58% must be achieved in this subject

65% in Year 12 English *
Or
65% average grade in Year 11 and Year 12 English provided Year 12 is not below 60%
Or
Standard English language requirements – IELTS 6 or equivalent

Our typical offer is 104-112 UCAS Points.  We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and your personal statement. General Studies accepted.

BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction, Distinction*
Pass Access Course: 106-112 UCAS Points 
International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths and English or equivalent