Digital Marketing Communication and Leadership - MSc

Campus- Belfast
In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value.
Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this course will provide you with the opportunity to:
-critically assess the changing business and technology landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
-compare and contrast a variety of digital technologies and marketing communication approaches
-strategically apply the latest digital marketing communication tools and services to achieve business communication objectives in support of organisational goals.