Executive Master in Digital Marketing & Social Media

Executive EMDMSM provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business.

The program is designed to show the new Internet professionals the key drivers required to be successful both in launching a new business and in transforming those businesses that still operate outside the digital world and need to make the leap. Professionals who know and master the new digital environment, know how to exploit social networks, be prepared to launch Mobile Marketing strategies and help your company to develop its e-commerce plan. In short, professionals and executives who know how to take advantage of New technologies to gain a solid competitive advantage over time.

 

First Semester (Total 30 ECTS)
Compulsory Courses

• Essentials of Marketing – 6 ECTS
• Introduction to Digital Marketing– 6 ECTS
• Digital Marketing Strategy– 6 ECTS
• Social Media– 6 ECTS
• E-commerce– 6 ECTS

1st - 2nd Semester

• Data Management (3 ECTS)
• Business Process Management (4 ECTS)
• Managerial Data Analytics (3 ECTS)
• Customer Analytics (3 ECTS)
• Project Management (2 ECTS)
• Business Performance Measurement (1 ECTS)

Second Semester (Total - 30 ECTS)

• Principles of Marketing– 4 ECTS
• Global Marketing– 4 ECTS
• Consumer Behavior– 4 ECTS
• Contemporary Trends in Marketing –3 ECTS
• GRADUATION (optional - Exam or Thesis) – 15 ECTS